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For years, common cannabis stereotypes and marketing have been geared towards young adults, but there’s a new demographic on the rise who support the recreational movement. Now, moms are getting in on the action and staking out their corner of the cannabis world. As Canada prepares for recreational legalization, it’s anticipated the numbers will continue to increase, as the stigma surrounding cannabis loses its taboo context and more weed-loving moms become comfortable talking about their secret cannabis usage.

Reliving history

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During the 1940’s and 50’s, it was common for housewives to discretely drink the occasional alcoholic beverage or two. While polite society frowned upon the idea of mothers drinking, that didn’t stop this powerhouse demographic from doing what they wanted, even if it was in secrecy.

Fast forward to 2017, the cannabis movement, recreational and medical, is alive and thriving more than ever. Some doctors in medical cannabis states have even been prescribing low doses of the medication during and shortly after pregnancy to help combat conditions like extreme nausea and postpartum depression.

With new research studies beginning almost daily, soon, we’ll have more accurate information on areas specific to maternal medicine, like how breast milk is affected by cannabis exposure or if certain cannabinoids speed the healing process after delivery.

Canada’s Prime Minister Justin Trudeau recently confirmed that recreational cannabis will be available to all citizens over the age of 18 by July 1, 2018. As the country begins preparations for this momentous occasion, cannabis will eventually lose its risqué status, the same way alcohol has.

The proof is in the pudding

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Statistics Canada, the country’s national statistical agency, claims that 3.4 million citizens use cannabis. However, officials agree this number is likely much higher. After recreational legalization sets in, they believe polls will reflect that demographic who may have felt pressured to hide their cannabis use.

A recent Nanos Poll revealed seven out of ten Canadians support recreational legalization, much higher than previously thought. Much of this rise is not just mothers, but all women, who have historically been judged harshly for showing interest in cannabis.

In the United States, women are dominating the cannabis industry, proving there’s no cannabis stereotype that can’t be broken.

In 2015, a National Survey on Drug Use and Health stated that 40% of people who use cannabis are women, that’s about 13 million women. Furthermore, the majority of those women are college educated with an average age of 26, also the average age of a first-time mother in the United States.

As new research begins to focus on these rising demographics, more and more people around the world will experience cannabis and the powerful effects it has to offer.

It will give doctors a new, more holistic treatment option for a variety of conditions that are specific to women, things like menstrual pain, pregnancy, postpartum care, breast and ovarian cancer.

The scientific proof will also help more women feel comfortable and safe explaining their previously-secret cannabis use. This comfort and open discussion help to discredit the stigma surrounding cannabis and end its prohibition.

Because if mom’s doing it, it must be okay.

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