Pharmaceutical companies have been gouging the pockets of senior citizens since forever, and that should change. Seniors use more medicines than any other age group within the U.S. and often have to take a combination of multiple prescriptions that can be easily mixed up, resulting in bad interactions or overdoses, and are even used to counteract some of the negative side effects of other drugs. Not to mention, prescriptions tend to be hard on the liver, the digestive system, and the brain as many medications cause drowsiness and general impairment. Fortunately, a growing segment of the senior population, older women, are now getting into the cannabis industry as a means of providing effective medicinal cannabis to themselves others in need with the best side effect of all, some extra coins in the pocketbook.

A natural fit

Money And Medicine 1 Does Grandma Smoke More Weed Than You?
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It’s no surprise that older women are moving further and further in this direction. The passing down and/or creation of natural remedies and recipes are native to women of this age group, as is the cultivation of plants.

Lump that in with skyrocketing prescription prices and growing tolerances to traditional meds, and you’ve got a recipe for entrepreneurship in this business.

Seniors, who might just benefit the most from medical cannabis, seem to frequently be left out of the legalization conversation, but that could be changing. Troy Dayton, co-founder of the cannabis investment and market research group firm, the ArcView Group told The New York Times,

A lot of women have this family recipe, or they were making a certain kind of tincture for a loved one who was suffering. Now that pot is legal, they’re like, ‘Wow, that thing you were making for Grandma could be a real product.’

As the demand for medical marijuana continues to rise, older women are in a unique position to start brand new careers at a later age. The ‘reefer madness’ stigma, which is wearing off by the day here in the U.S. is the key to cannabis acceptance and booming business potential.

In fact, one of the first dispensaries created exclusively for adults 50 and up seeks to open its doors soon in Berkeley, CA. This trend could prove to be huge for the market, given that a study conducted by the National Survey on Drug Use and Health showed that use among those who were 65 and older rose a whopping 250 percent,

Cannabis use among adults ages 50 to 64 had increased nearly 60 percent from 2006 to 2013.

A better quality of life

Money And Medicine 2 Does Grandma Smoke More Weed Than You?
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The emergence of a strong topical and edible market provides a number of useful alternatives that has helped the aging population to generally become less wary of cannabis. Aging women are more open than ever before to explore safer ways to treat hormonal imbalances, regulate moods, and garner relief from aches and pains.

With the growing rate of cannabis acceptance among seniors, not only can aging citizens reduce their need for harmful prescription drugs, but with so many seniors struggling financially to keep up with medical costs, they can also support themselves while doing so.