What’s the History of HERB?

HERB began as The Stoner’s Cookbook in 2006, in New Zealand, when two web developers (Lucas Young and Daniel Crothers) decided to build a website to allow the public to submit and share cannabis-based recipes. Initially, these were recipes that didn’t necessarily contain cannabis – they were munchie ideas for people under the influence. We all know the crazy food cravings we have when we’re high…

A few years later, we published the first hardcover edition of The Stoner’s Cookbook, which you can still find in stores worldwide.

In  2014 CEO Matt Gray joined the team and helped grow the company into one of the biggest cannabis presences online, with more than 5 million likes on Facebook.

In 2015 we published Herb: Mastering the Art of Cooking with Cannabis which you can purchase from inkshares.com

In 2016 we acquired the trademark for the word HERB, and we rebranded as HERB

Who Are We?

HERB are a small team of dedicated entrepreneurs committed to elevating the discussion around cannabis.

As well as being a powerful medicinal herb, we believe cannabis has many positive uses. We applaud the growing legalization movement happening across the world, and we’re delighted to see the increase in tax revenue, the drop in associated crime, and the growth in the visibility of this ancient plant.

We are:

Matt Gray, CEO

Lucas Young, CTO

Daniel Crothers, COO

We also have a great team of content contributors, and we welcome applications from experienced writers who want to join the team.

If you’d like to get in touch, drop us a line via our Contact Page

What Do We Believe?

We believe cannabis has the potential to transform society.

We are here together elevate the conversation around this magnificent herb, enhance lives, and make the world a better place.

Our purpose is to learn as much as we can, and help educate others.

HERB is about liberating knowledge to inspire thinking and accelerate action.