Careers at Herb

Video Producer

Location: Toronto, Los Angeles, Remote

Herb is here to do one thing: simplify cannabis from discovery to purchase.

Our vibrant and growing community of 14 million herbivores is a living example that the stigma is disappearing faster than the smoke from the tips of our joints. Each month we reach 265 million video viewers and inspire 85 million engagements.

For us, cannabis isn’t just a hobby, it’s baked into who we are. Ask anyone of us and we’ll tell you; cannabis is more than just a plant. Consuming cannabis is an opportunity to laugh, learn, heal, and connect. The opportunity to shape how the world embraces cannabis is here.

Our team of engineers, designers, and entrepreneurs are proving every day that cannabis consumers are achievers. Over the next decade, the way people perceive, access, and enjoy cannabis will fundamentally change. We envision a future where anyone in the world can get cannabis in under 15 minutes. Herb is where that future becomes a reality.

This is an opportunity to solve challenging problems that impact new businesses and their consumers as the industry expands. In this role, you will work collaboratively and build iteratively with a multidisciplinary team of designers, product managers, content strategists, and marketers. You’ll help grow our community that helps anyone in the world get cannabis in under 15 minutes while empowering cannabis entrepreneurs.

As a Video Producer at Herb, you will:

  • Write and prepare pre-production documents (e.g. scripts, creative treatments and shot lists)
  • Cast talents and book locations needed for upcoming shoots
  • Direct and lead the crew and talent on the day of filming
  • Manage productions and able within to stay within budgets and deadlines
  • Shoot cinematic video footage and record audio
  • Conceptualize original content that is viral and engaging with the goal of driving revenue through brand sponsorships
  • Join client calls if needed to offer support and share creative input regarding projects
  • Work collaboratively with multiple stakeholders from preproduction to production including clients, Production Manager, talent and crew
  • Continuously discover and implement new filming technologies and the industry’s best practices to maximize efficiency

For this role, you'll need:

  • Proven work experience as a Video Producer / Director or Cinematographer
  • Strong portfolio of past work demonstrating high quality of work
  • A creative mind and strong storytelling skill, and constantly aware of the vision, story and intention behind the video
  • Solid experience with digital technology including cameras, lighting and audio
  • Good knowledge of the post-production process including basic video editing, sound mixing, and color grading
  • Creative eye, with the ability to "get the shot" through manipulating lighting and video
  • Strong understanding of basic film concepts such as continuity, and 180-degree rule, etc
  • Familiarity with special effects and working with green screens (not required but very welcomed)
  • Preferably at least 3-4 years of experience producing and filming videos
  • Familiarity with Herb and excited about our vision

We know that applying to a new role takes a lot of work and we truly value your time. We are looking forward to reading your application. If you’re interested in helping us shape the future of cannabis around the world, send us your portfolio with examples of past work and let us know which role you played on each project. Let us know what excites you the most about this role. What experiences do you have in producing videos? Kevin ( is looking forward to reviewing your application.

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Made in Los Angeles and Toronto