DIG Insights, a leading global research firm has released its Cannabis Culture Report, featuring extensive research on cannabis use in America. The survey covered controversial topics like legalization, consumption, and purchase. And they launched it on 420.
The majority of Americans (57%) support legalization, and support is highest among men (61%), particularly younger men (79%), and Millennials overall (68%).
Among current users in states where cannabis is not currently legal, 37% say they are likely to consume more after it’s legalized.
A majority (51%) believes consumption can be beneficial, while only 32% believe that regular users are less successful in life. However, 25% report having a close friend or family member whose life was negatively affected by cannabis.
Among the findings, approximately 2 out of every 10 Americans (22%) have used recreational cannabis in the past year and an additional 24% would potentially use it if it became legal.
Usage is highest among people aged 18-34 (30%) and those who are making less than $60K (27%). Nearly 11% of men in this age group report smoking marijuana daily.
Those who currently use marijuana report they do so to reduce stress and relieve anxiety (24%) or to promote relaxation and well-being (31%).
When people are high they are most likely to watch television (52%), eat (45%), listen to music (41%), socialize (33%) or drink alcohol (31%). The under 35’s are more likely to combine weed with alcohol.
Most Americans get their weed directly (53%), while others consume what they get from others (26%), and 21% report having a friend or family member purchase it on their behalf.
Those that purchase typically buy a quarter ounce or less. The average price is $10/gram. Where legal, 57% purchase at a dispensary. Most (42%), however, purchase at someone’s residence.
A large majority (73%) report feeling very safe when purchasing cannabis and half say they’re never concerned about police intervention.
Smoking remains the most common form of consumption, however, 54% have tried edibles, indicating a growing market opportunity. Younger users are also more likely to have tried vaping.
Not so harmful after all
Only 16% of Americans believe cannabis is “very harmful”, which is lower than alcohol (27%), processed sugar (23%) and saturated fat (33%).