Kevin Smith is turning to fans to raise $5 million to bring his comedy series Hollyweedto life.
The filmmaker behind canonical stoner comedies like Clerks, Mallrats, and the Jay and Silent Bob series put the callout on his Facebook page.
He hopes to crowdfund $5,305,264 to complete the six-episode season before his deadline of Sunday, Aug. 26.
Hollyweed was a passion project that Smith created in 2016, but the series failed to move forward due to a lack of interest from major networks.
Two years later, Smith is partnering with RivitTV — a crowdsourcing platform that gives fans the power to decide which pilots receive production funding.
Users choose the price they are willing to pay for each episode of Hollyweed, ranging from $1.99 to $5.99. Much like Kickstarter, Rivit TV won’t charge backers unless the project meets its funding goals.
Hollyweed stars Kevin Smith alongside Chappelle’s Show alum Donald Rawlings as two dispensary owners in Los Angeles, California, on a quest for profit and the perfect bud.
The cast also includes Frankie Shaw, best known for her tongue-in-cheek dramedy SMILF, and Jason Mewes, most notable for his reoccurring role as Jay in several of Smith’s previous films.
As an outspoken cannabis advocate, it’s little surprise that Smith is heading another cannabis-centric comedy. When the 47-year-old had a heart attack last February, his doctor even credited cannabis for saving his life.
Watch the first episode of Hollyweed for free above.