420 has always meant a lot to cannabis enthusiasts. But as cultural acceptance of marijuana grows and legalization continues to expand, more and more people not only celebrated the holiday, but did so more openly. Onfleet, a California-based delivery platform, wanted to explore how this 420 may have impacted the rising, on-demand economy, in a world where accessing cannabis is becoming easier each day.
Onfleet partners with companies to streamline their delivery operations.
Onfleet transforms cumbersome last-mile logistics into delightful delivery management. Our intuitive smartphone apps, powerful web dashboard, and seamless customer notifications handle the heavy lifting so you can focus on what matters.
Though Onfleet is based in the heart of the cannabis industry (San Francisco, CA), their partnerships with medical marijuana dispensaries and cooperatives has given them lots of insight as to how 4/20 may have impacted other delivery segments such as alcohol and food.
Here a few more interesting trends found by the Onfleet team.
1. Delivery numbers
Cannabis delivery on 4/20 was almost 75% higher than the previous Thursday. This finding isn’t at all surprising as both regular users and non-regulars were sure to make special arrangements for the holiday.
According to the graph, deliveries began to pick up before noon and peaked between 7-9:00 that evening.
Also not shocking, was the 10% increase in food deliveries during that same timeframe.
Alcohol deliveries dropped by 10%.