Tiffany Beers, the longtime Senior Innovator behind Nike’s “Back to the Future” inspired Mag kicks, has left the Swoosh to join Tesla.
It’s back to the future for her
First, Elon Musk hired Iron Man’s costume designer for his SpaceX space suits, and now he’s chosen the designer behind Nike’s Back to the Future inspired Mag sneakers to join the boffins at Tesla.
That’s right, Tiffany Beers, who was the Senior Innovator at Nike and a major player in the development of the brand’s self-lacing Mag sneakers, has left Nike to join Tesla, the electric automaker. According to her Linkedin profile, Beers’ official title at Tesla will be that of Staff Technical Program Manager.
Spotted by sneakerheads
The change of employer was spotted by several sneakerheads, which included the Nice Kicks blogger and NBC host Jacques Slade, and then verified by Fortune. Of course, to many, Beers might not be a familiar name, but to tech watchers and those sneakerheads, she is an icon.
She has played a major role in the design of Kanye West’s Air Yeezy, which also took retro-futuristic design cues from the Eighties. She was also the driving force behind the Nike Mag, the extremely limited shoe that brought to life the self-lacing sneakers from Back to the Future II, one of the most hyped kicks of all time. Along with the Nike Mag, Beers was also technical lead on the Nike HyperAdapt 1.0, which made similar technology more widely available than the former.
For Beers and her team at Nike, the HyperAdapt was envisioned as a step towards a world where a sneaker “changes as the athlete changes.” Obviously, given the reputation of Tesla, that train of thought makes her a perfect fit at the automaker.
Although the new job title doesn’t suggest she’s in a design role, her reputation for bright lights and a retro aesthetic might see Beers bringing that influence to Tesla, which have so far had an understated, if not a starkly minimalist, appearance.