Wiz Khalifa just dropped his new video for the song “Elevated”, and it featured a lady that we all know and love, Mary Jane. (There was some girl sitting on a bed in her underwear, too, but who cares about that.)
His smooth, relaxed manner belies the soulful insight of his song, instead showcasing how he is at peace with life because he puts his all into it when the time comes. At the end, clips of his up-and-coming success pound home the message that if you work for your dreams, you can achieve that same peace. What really make Wiz Khalifa connect with his audience is his great music, and his sincere enthusiasm for life; for achieving something significant.
Every spot is smoking
Whether he is ignoring a pretty girl in his bedroom, at a fancy lobster dinner party in an abandoned warehouse, staring soulfully out a window in fuzzy slippers, or standing around an empty loft while a guy plays piano, Wiz knows how to do it with style.
He also shows that life isn’t all about women when you have a fat joint on your coffee table, and champagne means nothing when some good herb aperitif is being passed around with your friends over dinner.
Don’t forget the Kush
The other thing that makes people love him is his absolute love for cannabis. In the video, all the weed is real, and it is all his signature brand, Khalifa Kush. In an interview with Vogue, he went on about all the brands and custom clothes he wore but lit up (no pun intended) when they asked about the cannabis.
“Yeah, we definitely were smoking the KK in the video. (Opening up my own dispensary) is definitely one of my goals, and after awhile, I’ll own my own. As the crop grows, we’re really building from the ground up.”
“Berner, he’s my OG in the pot game. He taught me a lot about growing and cultivating and who is good and who’s not. He taught me a lot by showing me actual crops, and making it more of an education thing but also enjoying it and getting high, too.”
So check out the video, and enjoy the latest hit from a man who is turning heads, changing minds, and taking names.
Do you support musical artists branching out into other markets, like clothing, merchandise, or cannabis? Or do you think that marketing is taking away from their focus on what gave them a career in the first place? Share your opinion on social media or in the comments below.