Wiz Khalifa and Supreme Cannabis Set on Ruling the World of Weed
Khalifa Kush will be distributed within the year.
(Photo by Paras Griffin via Getty Images)
Wiz Khalifa’s made it clear that Khalifa Kush is a force to be reckoned with. Last December, the rapper and entrepreneur partnered with Canadian brand, Supreme Cannabis, which will roll out Khalifa Kush into Canada, as well as American states and international markets where legalization follows.
Other products that will come from the partnership include “pre-rolls, extracts, capsules, and cannabis oils,” says a press release from the company. Wiz will also provide consulting for Supreme Cannabis.
“Canada is a very important place to me with the idea for ‘Kush and Orange Juice’ being created in Toronto,” said Wiz in a statement. “It’s the perfect start for the international expansion of Khalifa Kush.”
Kush and Orange Juice, Khalifa’s eighth mixtape, was inspired by an a-ha moment the rapper had while visiting Toronto, Canada.
The partnership might look like a seamless fit on the outside, but he said finding a licensed producer that aptly represented his strain wasn’t as easy as smoking it is.
Though the strain is formally known as Khalifa Kush, Supreme Cannabis aims to brand the strain by its abbreviation, KK. It’s a means of working around Health Canada’s strict advertising laws, which currently forbid celebrity endorsements in the Canadian market.
Rebecca Brown, the founder of cannabis marketing-firm Crown Marketing, works with Supreme Cannabis on navigating these regulations. She says that the Canadian cannabis market is in a unanimously challenging situation. Brands are silently competing with each other, as they have no way of advertising their products to the massive market.
“The industry is in this bizarre situation where you have 60 brands launching simultaneously where you can’t use any traditional media,” Brown said, “We’re still in the process of inventing a process to work within that regulatory environment we play in.”
Supreme Cannabis plan to start distributing KK in Canada within the year.