Planting ten trees for every item purchased, that's the tentree mission - providing quality clothing that not only makes a fashion statement, but more importantly, creates a positive environmental and social impact. In this week's Highly Creative episode, Matt sits down with the brand's content mastermind, Kalen Emsley, on why he broke out independently from corporate brands that looked to utilize them to just fulfill a point on their CSR strategy driving him to develop tentree. Forming an authentic mission and cause is the driving force behind everything that the brand does, tentree has planted over a half million trees in two years. Find out how a colorblind, business school graduate found his place atop a conscious clothing staple.
Date: August 13, 2020