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Media Content (Most Common)


Length: 500 words

Format:
Featured Image
Intro (bold)
Main points (repeat for each)
– Subheading (H2)
– image
– 2-5 paragraphs
Conclusion
Call to action

Examples:
http://goo.gl/n6LfBF
http://goo.gl/yNBFL3
http://goo.gl/7RndHz

Video Post


Length: 500 words

Format:
Featured Image
Intro (bold)
Highlight the main points in the video
– Subheading (H2)
– Image
– Facts / quotes / transcribe.
Embed the video at the end.
Conclusion
Call to action

Examples: 
http://goo.gl/Z4rQGR
http://goo.gl/SjeNXu
http://goo.gl/j6s9jN

Numbered List


Length: 500 words

Format:
Featured Image
Intro (bold)
# lists
– # (should be in the format ‘1. Subheading’)
– Subheading (H2)
– Image
– 1-3 paragraphs
Conclusion
Call to action

Examples:
http://goo.gl/4XIWAc
http://goo.gl/fKX3fv

Long Form Content


Length: 1500-2500 words

Format:
Featured Image
Intro (bold)
Main points (repeat for each)
– Subheading (H2)
– image
– 2-5 paragraphs
Conclusion
Call to action

Examples:
http://goo.gl/Q7SFNy
http://goo.gl/dLD9rf
http://goo.gl/77ylxw

Sponsored Content


Length: 500 words

Format:
Featured Image
Intro (bold)
Main points (repeat for each)
– Subheading (H2)
– image
– 2-5 paragraphs
– Include a number of links throughout the content to the product / website
Conclusion
Call to action – Links to product / website

Examples:
http://goo.gl/LNa83b
http://goo.gl/8NZSo8

 

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