Work at Herb

Digital Marketing/Growth Account Manager

Herb is the largest and most trusted digital platform in cannabis, connecting millions of consumers with the brands, products, and education they care about most. We work with dispensaries and global brands to drive awareness, traffic, and sales in a compliant, scalable way. We combine media, creative, and performance marketing to help our partners drive real business results; whether that’s store visits, online sales, or brand awareness. Our SaaS-style revenue model is built for scale, and our client relationships are rooted in long-term success, not one-off campaigns.

A brief overview

As a Digital Marketing/Growth Account Manager, you’ll act as the digital quarterback for your clients - owning the strategy, communication, and execution of multi-channel marketing programs. You’ll guide clients through their full funnel of digital deliverables - from paid media and SEO to email and creative - ensuring every initiative aligns with their growth goals. You’ll work cross-functionally with our internal teams and vendor partners to plan, brief, and execute campaigns that deliver measurable results. You’ll translate complex marketing data into clear business outcomes, recommend next steps grounded in performance benchmarks, and lead proactive conversations that drive retention and revenue growth.

What You'll Own

  • Account Leadership: Own the success of a portfolio of 20–25 digital marketing clients, ensuring retention, satisfaction, and measurable ROI
  • Digital Quarterbacking: Serve as the strategic hub between clients, internal teams, and vendor partners - ensuring campaigns are planned, executed, and optimized in sync with client objectives.
  • Strategic Guidance: Lead monthly and quarterly business reviews, creating success roadmaps tied to performance KPIs
  • Performance Expertise: Analyze paid media, email, SEO, and site performance data to provide proactive insights and recommendations based on industry benchmarks, historical trends, and client-specific KPIs
  • Cross-Functional Execution: Partner with Paid Media, SEO, Content, Design, and Analytics teams to deliver cohesive marketing strategies
  • Risk Management: Monitor account health, identify risks early, and act to prevent churn
  • Growth: Identify upsell/cross-sell opportunities across channels and collaborate with sales to close them
  • Client Advocacy: Represent the client’s needs internally to improve our product offerings and service delivery

Performance Metrics

  • Client Retention Rate
  • Net Revenue Retention
  • Expansion / Upsell Revenue
  • Client satisfaction (CSAT/NPS)

Required Experience

  • 3–5+ years in a digital marketing agency as a Client Success Manager, Account Manager, or Account Strategist (must-have)
  • Hands-on or strategic experience with paid media (Meta, Google, programmatic), SEO, email marketing, and paid social
  • Cannabis industry marketing experience is a plus
  • Strong understanding of eCommerce marketing (Shopify, WooCommerce, etc.)
  • Proven success driving client retention and account growth
  • Ability to speak fluently about digital strategy with senior stakeholders (CTR, CAC, ROAS, LTV, etc.)
  • Experience with marketing analytics tools (GA4, Google Search Console, GTM, etc.)
  • Familiarity with CRM and project management platforms (HubSpot, ClickUp, etc.)
  • Comfort in SaaS or recurring revenue account structures. Our recurring-revenue model mirrors SaaS structures, with multi-month campaign engagements and performance-based results. Our Saas product "HerbMail" (email retargeting engine) runs on a fully managed, subscription-based model built for scalable, high-impact email retargeting.

Who You Are

  • A strategic marketer who thrives on connecting digital tactics to business outcomes
  • Confident speaking to campaign performance, strategy, and growth levers across multiple channels
  • Proactive and data-driven; you anticipate client needs before they raise them
  • Revenue-minded and comfortable leading commercial conversations
  • A strong collaborator who thrives in a cross-functional, fast-paced environment

Compensation

  • Up to $100k ($60k base + bonus) USD
  • Up to $130k ($80k base + bonus) CAD

To Apply

  • Send us your resume, a short note on why you’re the right fit for this role, and answers to the screening questions below to careers@herb.co.

Screening Questions

  • Can you start immediately?
  • How many years have you worked in a digital marketing agency as a CSM/Account Manager/Strategist?
  • Have you successfully upsold or expanded services with existing clients?
  • Do you have experience managing recurring or SaaS-based revenue accounts?
  • How many clients have you managed concurrently?
  • Have you worked with eCommerce clients (Shopify, WooCommerce)?
  • How many years of experience working with email marketing platforms like Klaviyo, Mailchimp, or Postscript? How many years of experience working with email marketing platforms like Klaviyo, Mailchimp, or Postscript?
  • How many years of experience do you have working with Media platforms like Meta, Google, StackAdapt, Twitter, or custom DSPs?

How to Apply

Send us your resume and a short note on why you’re the right fit for this role to careers@herb.co.

Are you ready for your new career?