Herb is a culture discovery platform.

we’re a collective of tastemakers, curators, and educators.

together we’re shaping the industry and redefining weed.

we are herb.

Who We Are

Herb is an online cannabis community that seeks to breakdown the stigma around weed by acting as a thoughtful curator of cannabis products, experiences and culture.

We help users discover the best products, new products, information on strains, how-to guides and experiences in their cities through content and community.

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Our Vision

To create the largest and most beloved cannabis brand, with a strong community of like-minded members who love cannabis, care about criminal justice and appreciate the finer things.

Our Mission

Our mission is to help users free their minds and inspire them to live their best lives through discovering products, content and experiences that delight, surprise and enlighten.

We want our unique community members to feel not only delighted but a strong sense of belonging; that they have found their people, and trust that we are curating the best experiences for them.

Matt Gray
Founder & CEO
Ben Meer
Chief Creative Officer

Creating a community for impact

The team at Herb shares the passion for cannabis, and its legalisation, and are working to bring cannabis to the mainstream.

We’re constant learners who thrive on change and seek to have an impact in everything we do.

We love cannabis brands

We seek out, and partner with the leading brands in the industry. This way we ensure that our community of cannabis tastemakers are always satisfied, and are able to find what they look for.

Through working with best in class brands, we aim to inspire, educate, and help our audience discover both old favourites, and new passions.

#1

Cannabis community for Millenials and Gen Z

14m

Passionate community members

50x

More engagement than Weedmaps & Leafly

Get in touch

Photo credits: Keti Chikhladze