Role Overview

This role is for a visual storyteller. You are a photographer or videographer first. You instinctively understand light, texture, movement, and atmosphere. You care about framing, pacing, and the feeling a shot leaves behind. You will support client shoots and Herb’s internal content by capturing intentional, elevated visual assets. A passion for cannabis culture is a plus. A passion for storytelling is essential. Time Commitment: Approximately 15 - 20 hours per week. Candidates should ideally be available during Eastern Time business hours, unless otherwise specified based on operational needs. Compensation: $22/hour

• Assist on client shoots, both studio and lifestyle
• Capture behind-the-scenes content when appropriate
• Shoot supplemental photo and video content as directed
• Ensure footage is steady, well-lit, and compositionally strong
• Think in sequences, not just single shots
• Maintain organized file naming and folder structure

• Interiors
• Nature, 'stoners know a spot' energy
• Adventurous lifestyle with understated luxury
• Cinematic, intentional framing
• Natural light, texture, and depth
• Elevated but never forced

• Capture content formatted for Instagram and X
• Assist with posting when directed
• Monitor comments and flag sensitive or high-risk engagement
• Surface engagement spikes and notable reactions
• Identify which visuals resonate most with the audience

• Stay current on visual and editing trends
• Track short-form video pacing shifts
• Monitor emerging creators with strong aesthetics
• Share 2 to 3 trend insights weekly

• Strong, intentional visual assets
• Clean and organized file delivery
• Elevated, culturally aware social content
• Consistent aesthetic aligned with Herb