A brief overview

We are seeking a skilled and experienced media ad buyer with expertise in managing Twitter and X (potentially Meta/IG) advertising campaigns, specifically for Herb’s clients in the US/Canada. This position requires a deep understanding of advertising regulations and best practices within the cannabis industry, particularly on Twitter/X and other social media platforms.

Responsibilities:

• Develop and execute comprehensive advertising strategies tailored to the unique needs and challenges of cannabis brands on Twitter/X platform.

• Monitor campaign performance metrics, analyze data, and make data-driven adjustments to optimize campaign ROI.

• Collaborate closely with internal teams and external stakeholders to align advertising efforts with overall marketing objectives.

• Stay up-to-date with industry trends, platform updates, and advertising regulations to ensure compliance and maximize campaign effectiveness.

Requirements:

• Proven track record of successfully managing and optimizing advertising campaigns on Twitter and X platform, preferably for cannabis brands.
• In-depth knowledge of advertising regulations and best practices within the cannabis industry, particularly on social media platforms.
• Strong analytical skills and ability to interpret campaign performance data to make informed decisions and optimizations.
• Strong analytical and data interpretation skills.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
• Detail-oriented approach with a focus on delivering high-quality results within established timelines. Relevant certifications or qualifications in digital marketing and advertising are a plus.