Sponsorships and Sponsored Content

Some content on Herb may be sponsored by brand partners. That means certain articles, product mentions, or placements are part of paid collaborations—an approach commonly used by editorially independent publications.
Sponsored content helps support our editorial team and allows us to continue producing free, high-quality content without placing everything behind a paywall. It plays an important role in sustaining our content ecosystem, from in-depth cannabis education to lifestyle coverage across platforms on topics like growing cannabis, terpene profiles, the best weed strains, and more.
This page provides a transparent overview of how sponsored content works on Herb, including how we maintain editorial standards while partnering with brands. Cannabis products are intended for adults 21+ and may not be legal in all jurisdictions.

How Sponsored Content Works

Some of the products featured on Herb are paid placements that result from partnerships with cannabis brands.
Here’s how that works:

• Sponsored product placements may appear within articles
• Brands pay a fee to be featured on Herb
• In most cases, our editorial team independently decides which articles sponsored products appear in
• In some cases, a sponsor may request placement within a specific article or category, but the editorial team still writes and evaluates the content independently
• Sponsors do not have editorial control, and all final decisions are made by Herb’s editorial team
• Sponsored content does not influence our editorial integrity or evaluations
• All content is published at the sole discretion of Herb’s editorial team
• Our writers are free to express honest, subjective opinions, even within sponsored content
• Sponsored content may appear as product roundups, reviews, advertorials, brand spotlights, or display ads
• Some links may be affiliate or tracking links used to measure engagement or performance
• Sponsored products do not cost readers anything extra

We regularly cover products across categories like flower, vapes, edibles, and concentrates, often discussing details like cannabinoid content (THC, CBD, minor cannabinoids) and terpene profiles to help readers better understand what they’re consuming.

How Products Are Selected

Not every product featured on Herb is sponsored. But even when a product is part of a paid placement, there’s still an editorial standard behind why it appears. Our editorial team selects products based on how well they fit the article’s topic and whether they offer readers something valuable.
We consider a combination of industry knowledge, reader interest, and product-specific factors. This can include everything from how a product aligns with current cannabis trends to whether it introduces something new to the market, like a new 510 vaporizer or high THC flower. In some cases, our team uses products firsthand to inform reviews.

Products featured on Herb may be selected based on:

• Relevance to the article topic
• Reader interest and search trends
• Brand reputation within the cannabis industry
• Product uniqueness or innovation
• Availability to consumers in applicable regions
• Staff testing and first-hand product experience
• Online user reviews from publicly available platforms

Our goal is simple: to feature products that make sense in context, add value to the reader, and reflect what’s actually happening in cannabis today. Whether it’s breaking down DIY cannabis cultivation or comparing high-potency edibles, we aim to keep our content useful, honest, and grounded in real-world relevance.

Last updated in April 2026