Herb is a cannabis media and marketing company. We’ve been in the space for over a decade, built an audience of 14 million, and spent that time figuring out what actually works for cannabis brands in an environment where Google and Meta mostly won’t take your money. Herb Agency is the marketing services arm. We run paid media, SEO, programmatic, email, and content for cannabis brands, dispensaries, accessory companies, hemp companies, and other businesses operating in regulated categories. It’s a real business with real clients - and we’re hiring because it’s growing.
This is an individual contributor role. You’ll report directly to the Director of Sales, and your job is to go find business - not wait for it. That means building your own pipeline, running deals, and closing them. We’re not going to hand you a warm book on day one. During ramp-up, the expectation is that you’re generating your own leads and booking your own meetings. Once you’ve shown you can do that, you’ll have an SDR feeding you additional pipeline. It’s not about proving yourself for the sake of it - we want to know you can generate meetings independently, because that skill matters throughout the role, not just at the start. Once deals are signed, a CSM team handles delivery. You'll support CS through the early months to ensure a clean handoff and help build the relationship, but CS becomes the primary contact and owns client success. You're there to back them up, not carry the weight. We’re looking for someone 2–3 years in, ideally with agency or digital marketing experience. If you’re coming from a different background but your sales fundamentals are genuinely strong, we’re open to talking - just know the learning curve on the product side will be steeper without that context.
Send your resume and two or three sentences on how you typically build a pipeline from scratch to careers@herb.co