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Exploring the intersection of high fashion, cannabis culture, and celebrity advocacy
Kendall said, “I am a stoner,” on Kate & Oliver Hudson’s Sibling Revelry podcast, a moment covered by People. That’s a direct, on-record admission from one of the world’s most recognizable models. It also situates cannabis within her day-to-day life rather than as a publicity stunt.
Her matter-of-fact tone mirrors how many in fashion discuss cannabis today. The conversation lands alongside topics like wellness and creativity. As a result, her disclosure made normalized, non-sensational cannabis use more visible to mainstream audiences.
Retrospective note Moss began smoking marijuana at 12 and once said she “did not walk down a catwalk sober until 1999,” as reported by ABC News. It’s one of the most unvarnished admissions from a ’90s supermodel. The on-record quotes have been cited for decades.
That history also shows how fashion’s relationship with substances evolved. What was once tabloid fodder is now discussed through a harm-reduction lens. The shift has opened space for more honest conversations about health, limits, and longevity in modeling.
Cara has been blunt about the past, saying, “I smoked a lot of pot as a teenager,” in an interview quoted by Stylist. It’s a clear, first-person admission. The quote appears in a broader discussion about mental health and boundaries.
In recent years, she’s been just as open about recovery and self-care. That arc—experimentation, reflection, recalibration—feels real to younger fans. It underscores that candid talk about cannabis can coexist with professional focus and growth.
Model and musician Paris has publicly defended her medical marijuana use, explaining it’s part of her wellness regimen; see the coverage in People. It’s specific and on the record. The story captures both her usage and her reasoning.
By addressing it directly, she helped destigmatize therapeutic cannabis among young audiences. Her frank tone also encourages informed, lawful use. And it shows that wellness conversations are fully part of modern fashion culture.
Rihanna’s high-profile Coachella blunt and related images were widely reported and discussed by Billboard. Those moments put cannabis squarely in mainstream fashion and music. They also underscored her comfort discussing taboo topics publicly.
As a model, mogul, and cover star, she shows that weed and high achievement aren’t mutually exclusive. The imagery helped normalize cannabis at the center of style. It also connected cannabis culture to bold, creative self-expression.
Model/DJ Ireland Baldwin has spoken openly about her relationship with cannabis and products in a detailed interview with Galore. The piece covers why and how she uses it. It situates cannabis within a practical wellness routine.
Her framing—anxiety relief, balance, and honesty—reflects how many adult consumers think. It’s not about rebellion; it’s about tools that work for them. That perspective resonates with audiences who follow her fashion and lifestyle work.
Actor-model Bella has said she started smoking weed young to help with anxiety, calling it life-changing in an interview covered by Yahoo Life. That’s explicit, first-person use. It also explains her long-running openness about the plant.
Her feminine, unapologetic framing has widened who feels “seen” in cannabis culture. It invites candid dialogue about mental health and coping tools. It also shows how cannabis intersects with creative careers and image-making.
British supermodel Adwoa Aboah has said she first smoked weed at 14, discussing experimentation and later recovery with the Evening Standard. The quotes are specific and contextual. They’re part of a broader, honest narrative.
Her subsequent advocacy and sobriety work demonstrate growth and accountability. By speaking plainly, she models healthier norms for fans. And she shows that transparency and top-tier fashion work can coexist.
In a British GQ feature, Emily recalled an early experience and admitted, “I was also stoned and it was one of my first times smoking weed,” a clear use admission reported by GQ (UK). The line places cannabis within her formative creative years. It’s unembellished and direct.
Discussing it candidly adds nuance to how modern models talk about experimentation. It helps audiences separate myth from reality. And it situates cannabis as one thread in a broader personal story.
In The Guardian’s profile, Woods recounts being asked, “You smoke weed?” and the piece notes she did, before sharing a joint and conversation—an explicit, on-record moment (The Guardian). It’s grounded in the origin story of her discovery. And it fits her candid public persona.
Her rise—Fenty, editorial covers, runway—alongside blunt honesty about cannabis helped reset expectations of what a top model can look and sound like. The result is a refreshingly real archetype. It has also broadened fashion’s idea of authenticity.
Despite growing acceptance in many jurisdictions, models who use cannabis face significant legal risks when traveling internationally. Gigi Hadid’s 2023 Cayman Islands case—fined $1,000 after cannabis purchased legally in New York was found in her luggage—illustrates how possession can still trigger penalties abroad, even where medical cannabis exists.
For context, Cayman authorities reported 154 drug-related arrests in 2022, and just three arrests for suspected importation of marijuana, underscoring how these cases, while rarer, do occur. Models should research local laws carefully before traveling with any cannabis products.
While acceptance has grown, models may still face contractual restrictions or brand sensitivities around public consumption. Overall, the trend has moved toward fewer career-ending consequences for mere cannabis use, especially in legal markets. Risk remains higher in conservative jurisdictions or for roles aimed at youth audiences. Clear communication with agents and brands—and adherence to local law—mitigates most issues.
If you’re tracking the crossover of cannabis and fashion, follow the models above on their official channels and monitor reputable entertainment outlets for documented admissions or policy updates. Newsletter and guide hubs that track strains, products, and legal changes can also help you connect the dots between culture and access. Because regulations shift across countries and even within them, always verify legality and product testing locally before purchasing.
From this list: Kendall Jenner, Kate Moss, Cara Delevingne, Paris Jackson (medical use), Rihanna (documented public use), Ireland Baldwin, Bella Thorne, Adwoa Aboah, Emily Ratajkowski, and Slick Woods. Each has an on-record admission or clearly documented public act tied to cannabis, as linked above.
Some fashion figures collaborate with cannabis or wellness brands (e.g., product partnerships, content, or campaigns). Formal model-owned THC brands are less common than celebrity lines in music and film; check local menus and brand pages for current collaborations. Always prioritize licensed retailers and third-party COAs (Certificates of Analysis).
Common reasons cited include winding down after travel, stress management, sleep support, or creativity—often in measured doses and, for some, under medical guidance. Products range from smokable flower to vapes and edibles, plus CBD for non-intoxicating routines. Effects vary widely; start low and go slow (not medical advice).
Recent, well-documented examples are scarce in legal markets, but contract language can still prohibit certain behaviors or imagery. Reputational risk depends on the client, audience, and jurisdiction. When in doubt, talent should review clauses with their representatives and follow local law.
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