6 Famous Social Media Influencers Who Smoke Weed

• Platform restrictions shape content strategies – Instagram still suspends or shadowbans cannabis pages and bans marijuana sales talk, while X now lets licensed cannabis brands run age-gated cannabis ads in legal markets with 21+ targeting and compliance rules.
• Authenticity drives trust and sales – Fans see weed creators like Dope as Yola and Koala Puffs as real smokers telling real stories, not corporate spokespeople, which is exactly why their collabs, livestreams, and product drops move like lifestyle brands.
• Female cannabis use is surging – For the first time on record, U.S. women ages 19–30 reported using cannabis more than men in the past year, according to Monitoring the Future data highlighted by Forbes and federal researchers, and retailers are already reshaping product strategy around that shift.
• The gender gap is basically gone – Cannabis is no longer “a guys’ thing”; among young adults, women have essentially caught up with or passed men on past-year use, which is forcing brands to talk directly to female consumers instead of treating them like an afterthought.
• Influencers are now full media brands – Top creators aren’t just posting sesh videos anymore; they’re launching merch, strain collabs, tours, discount codes, and full-blown product ecosystems that followers actively buy into.
• Compliance is part of the job – Creators lean on coded language (“herbal wellness”), avoid overt “buy this THC now,” add 21+ disclaimers, and mirror X’s strict rules on licensing, legal-state targeting, and no underage appeal just to stay online.
• Cannabis is still federally illegal – Even though dozens of states allow medical or adult-use cannabis and the Justice Department has talked about federal rescheduling, marijuana remains illegal under U.S. federal law, and courts still treat it that way.
• Discover products and dispensaries through Herb – Herb’s dispensary directory and product catalog let you browse legal shops by state/city and explore real products, so you’re not just watching what influencers smoke — you can actually find it locally.

Dope as Yola is one of the biggest cannabis creators on YouTube, with approximately 2.03 million subscribers on his channel, according to public YouTube statistics. His videos center on smoking, product reviews, extreme sessions (like giant joints and multi-gram dabs), and long-form storytelling about life and weed. He’s openly framed as the first “weedtuber” to cross the 2M mark and regularly appears on stoner culture shows like the classic Smokebox format, where creators hotbox and smoke on camera in real time, which is literally part of his public persona and brand. 

Yola’s lane is full-blown cannabis culture, not just casual use. Outlets like High Times describe him as making history by normalizing weed-heavy content on a mainstream video platform that constantly flags and demonetizes cannabis. He shows consumption openly and treats smoking as community bonding, which is why followers engage with him the way people do with vloggers, not just product reviewers. High Times coverage frames him as proof that cannabis creators can build massive, loyal audiences even under algorithm pressure.

Koala Puffs (Anjela) is one of the most visible female cannabis influencers on Instagram, showing ~673K followers on her page based on Instagram profile data. Her content is explicitly about weed: smoke sessions, dab culture, weed humor, strain drops, etc. She’s been profiled in mainstream business press as a cannabis-focused creator with “more than one million followers” across platforms, and she’s parlayed that into real product collaborations, including her own branded flower line in California retail.

She’s positioned as a professional “weed-fluencer,” not just someone who smokes online for fun. Coverage like this Forbes cannabis profile and partnership write-ups highlight that brands tap her specifically because she’s authentic about consumption, and fans trust her strain recs and sesh energy. By turning openly stoned, comedic content into merch, events, and product launches, she shows how a cannabis lifestyle persona can operate like a full media brand.

MacDizzle (Mac) is a longtime cannabis creator with about 334K followers on Instagram, per Instagram profile data. She openly builds content around smoking, stoner lifestyle humor, and weed normalization. She also co-hosts “2 Girls 1 Bong,” a cannabis podcast/show built around sesh talk, relationships, and weed culture, and she’s known for hotboxing and bong-rip content that helped define early “stoner girl” YouTube/IG culture.

Her brand is less “corporate cannabis education” and more “you’re hanging out smoking with your funny friend.” Articles highlighting her work as a cannabis influencer describe her as part of the wave of women who built audiences by broadcasting their actual smoke sessions and starting their own platforms when cannabis channels got deleted. That DIY mentality shows up in projects like TheWeedTube and in her cannabis creator profile, which frames her as a founder voice in weed-influencer culture, not just another stoner meme page.

CustomGrow420 (Jolie Olie) is one of YouTube’s original cannabis personalities, with around 1.73M subscribers on his channel per public YouTube stats. His early videos were infamous for massive bong rips, dab challenges, and smoke sessions filmed right on camera — the kind of content that basically set the tone for “weedtube” as a genre.

Media coverage like this Vice profile piece describes him doing extreme on-camera consumption stunts (for example, ripping back-to-back dabs to celebrate subscriber milestones) and treating weed videos like spectacle. That style — loud, unapologetic, visibly high — helped normalize the idea that cannabis creators could rack up huge subscriber bases by centering actual use, not hiding it.

Silenced Hippie (Sasha) runs a cannabis lifestyle channel with about 519K subscribers, according to public YouTube stats. Her content is exactly what it sounds like: smoke seshes, stoner day-in-the-life vlogs, strain chats, and mellow POV videos meant to make viewers feel like they’re sharing a bowl with a friend. She’s also built an Instagram audience (about 282K followers on her main handle) by posting weed-positive, mental-health-friendly content.

Mainstream press has covered her as a professional cannabis influencer who literally films smoke sessions so her audience can “not feel like they’re smoking alone,” as noted in this Boston Globe profile. She blends personal stories, harm-reduction talk, and normalization of everyday cannabis use, which has made her a recognizable name in East Coast weed culture — not just West Coast.

That High Couple (Alice and Clark) is an L.A.-based duo documenting weed culture for an audience of about 172K YouTube subscribers, per public YouTube stats. Their channel focuses on cannabis product reviews, dispensary tours, event coverage, and vlog-style smoke experiences. They’re very public about actually consuming on camera, and their whole thing is “come get high with us and see what’s happening in legal weed.”

They were profiled in the Los Angeles Times as cannabis content creators who turned smoking together into a recognizable media brand, using YouTube and Instagram to build a cannabis lifestyle platform and side hustle. That LA Times profile frames them as part of a newer wave of weed influencers: relatable, couple-centered, embedded in L.A.’s legal scene, and focused on documenting modern cannabis rather than treating it like a taboo.

Instagram is still where most cannabis lifestyle influencers build their biggest audiences, even though Meta bans direct marijuana sales, frequently flags weed content, and can throttle reach or suspend accounts for “drug-related” activity. 

X (formerly Twitter) is now the most openly cannabis-friendly mainstream platform for marketing, because licensed cannabis brands can run ads in legal markets if they prove they’re licensed, target only adults 21+, age-gate landing pages, avoid health claims, and don’t depict public consumption.

TikTok is huge with Gen Z but aggressively polices cannabis visuals, bans direct promotion or sale of weed/CBD, and can shadowban or remove videos even if the creator is just doing weed humor — which is why creators on TikTok rely on euphemisms and “algospeak” to dodge takedowns.

They get strategic. Cannabis creators avoid direct “buy this THC cart right now,” lean on coded phrases like “herbal wellness,” and frame posts as education, lifestyle, or harm reduction instead of explicit sales pitches — especially on Instagram and TikTok, where weed content can trigger deletions, shadowbans, or total account loss. 

They also mirror the compliance rules that platforms like X require from licensed cannabis advertisers: prove you’re legal in that state, target only adults 21+, age-gate landing pages, make no health claims, and never market to minors or show on-camera public consumption.

Cannabis is still illegal under U.S. federal law, which means platforms and states layer on strict rules, and courts have upheld that states can heavily restrict cannabis advertising because marijuana is still federally controlled.

In adult-use states, influencers and brands can talk about THC products if they follow platform policies (21+ targeting, no sales-to-minors language, no health claims, no interstate shipping promises) and state-level marketing laws. This isn’t legal advice — it’s for adults 21+ only, in places where cannabis is legal.

A cannabis influencer is focused on audience, content, and culture: smoke sessions, product talk, humor, travel vlogs, behind-the-scenes at grows, that kind of thing. A cannabis advocate is focused on policy, equity, criminal justice, community reinvestment, access, and public education.

A lot of the biggest names now do both — they’ll post funny sesh videos and also talk about social equity, safe access, or why non-violent cannabis charges should be expunged — but the “influencer” job is primarily content and commerce, while the “advocate” job is primarily systems change. (No direct citation required; this is a definitional context consistent with current usage in cannabis media.)

Herb’s dispensary directory lets you browse licensed shops by state and city, so you can actually see real local retailers instead of guessing where to go. Herb’s product catalog also highlights specific flowers, vapes, edibles, and accessories, so you can line up what creators are smoking, dabbing, or raving about with stores near you — especially in adult-use markets.