Riley Lee

Riley Lee is a cannabis analyst and freelance writer with a focus on consumer behavior, retail strategy, and product development. At Herb, Riley brings readers an informed and market-savvy perspective on the latest products and trends that are shaping the cannabis space. When he’s not writing or researching, you’ll likely find Riley outdoors kayaking, mountain biking, or camping out in the Rockies. Education: Riley has a Certificate in Cannabis Business from Oaksterdam University and a Bachelor of Science in Medicinal Plant Chemistry from Northern Michigan University.