Behind The Brand: 50 Years With Randy’s

For half a century, Randy’s has been trailblazing the smoking accessories industry.

From a simple idea born in a San Francisco pizza shop to a global phenomenon, Randy’s wired rolling papers quickly became a beloved staple for many weed smokers.

Today, Randy’s still keeps pushing forward with new product launches, blending alternative charm with cutting-edge technology.

Here’s to 50 years of simple excellence with Randy’s.

In the late 1960s, a group of friends in San Francisco, inspired by a simple pizza gathering, envisioned a game-changer: wired rolling papers. They pitched the idea to Duane Harrington, who previously launched another rolling papers company in the Bay Area.

By 1975, Harrington had patented the wired paper process and rebranded it as Randy’s Insta-Roach. It quickly became a staple in California and expanded worldwide, hitting Germany, The United Kingdom, Puerto Rico, and more.

The 1980s brought challenges, notably Nancy Reagan’s “Just Say No” campaign, which forced Randy’s to drop “roach” from their name, giving rise to the Randy’s brand. Despite the political climate, Randy’s was still alive.

In the late 1980s, competitors attempted to create other wired papers, but since Randy had a patent, they were sued, and Randy’s won. This made Randy’s the sole wired papers producer globally.

Randy’s changed ownership several times in the mid-1990s, yet its influence grew, and its products were distributed worldwide.

Entering the 2000s, Randy’s embraced its retro image while innovating. They expanded their product line and introduced a powerful glass cleaning solution.

Randy’s continues to innovate, develop new products and technologies with partners, and maintain its legacy as a trusted and pioneering brand.

Randy’s Loov is the latest tabletop vape that will elevate your session game. Its sleek glass beaker and premium coils make each hit feel smooth and sophisticated. Plus, with a mid-century modern design, it can be a stylish centerpiece when not in use. Perfect for a solo session or group hang.

Compatible with any USB-C charger, this sleek device works with your favorite cartridge or the included Sand Quartz Atomizer for a discreet session. Available in seven vibrant colors, Inspo is designed for convenience and style, letting you enjoy your concentrate anytime, anywhere.

Randy’s wired papers, a 50-year staple, are made in the USA with premium paper and North American stainless steel. The built-in wire offers rolling support, ideal for beginners, and doubles as a convenient handle once lit, making passes smoother and enhancing your smoking experience. Plus, it keeps your hands smelling fresher than holding the joint directly.