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A New Marijuana Campaign From The Jamaican Government Is Reducing The Stigma Around Cannabis

The campaign's website debunks any cannabis myth you could think of.

Photo by Getty Images

Officials in Jamaica have launched a new and highly informative campaign to promote proper public education surrounding marijuana in hopes of clearing any stigmas and modernizing how residents find their cannabis information.

The campaign is called the Good Ganja Sense and will be implemented through a website that will provide articles and resources about the benefits and effects of cannabis. The website will also debunk cannabis-related myths and feature multimedia educational videos.

On Monday, the Ministry of Health and Wellness officially launched the website. In a press release, Juliet Cuthbert-Flynn, head of the health and wellness department, said the website holds many resources that will definitely “stimulate more talk about ganja.”

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Photo by Getty Images

On the website, Cuthbert-Flynn explained that it will carry a background on the campaign, links to media items, and allow users to connect directly to the National Council on Drug Abuse website. The campaign’s website also contains a form for users to contact the Good Ganja Sense team.

Cuthbert-Flynn emphasized how living in a digital world where individuals are seeking information for themselves can be tricky, especially since the information may be false or true, “depending on where they go.”

She hopes that cannabis will no longer be “underpinned” by the notions being passed down through “oral traditions and old tales.” Instead, potential cannabis users would find fact-based information with the click of a button.

Delivering on the campaign’s promise of fact-based information, the new website features a myth-busting section that notes preconceived notions like weed making people lazy, lowering sperm count, or that it’s a gateway drug. A specific section discusses whether cannabis can cause fatal overdoses, which cites a Drug Enforcement Administration fact that validates how nobody has died because of cannabis.

Photo by Getty Images

A press briefing went down on Thursday where government officials discussed the launch of the new website. It’s funny how a country like Jamaica, mostly known for representing the culture of cannabis, still has to create campaigns like these to get the correct information into the hands of the people.

Although Jamaica has a strong cultural affinity with cannabis, Cuthbert-Flynn adds that a prominent knowledge gap is still present on the science of cannabis, which leaves residents accumulating their knowledge through the most problematic medium, word of mouth.

She concluded in the interview that she’s thrilled to help cannabis users find the correct information surrounding the heavily stigmatized plant and that utilizing technology and fact-based information will only help society better understand cannabis. Visit the website here.

December 01, 2021
Written by BuzzMusic
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December 01, 2021
Written by BuzzMusic
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