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From tech titans to cannabis industry leaders, these business executives have publicly acknowledged their cannabis use while building billion-dollar empires
When Elon Musk took a hit from a marijuana joint on Joe Rogan’s podcast in 2018, it sparked a national conversation about cannabis use among business leaders. But Musk was far from the first CEO to publicly acknowledge smoking weed. From insurance magnates to tech moguls, some of America’s most successful business executives have been open about their cannabis use—without it derailing their careers or business success.
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“Our marijuana laws are outdated, ineffective and stupid.”
Peter Lewis stands as perhaps the most committed cannabis advocate among business leaders. After losing his leg to a rare infection, he turned to marijuana for pain management and became one of the largest donors to legalization causes in history.
Best Known For: Building Progressive Insurance into a multi-billion-dollar insurer
Cannabis Admission: Used cannabis regularly for chronic pain after leg amputation
Company Impact: Served as CEO and Chairman until his death in 2013
Major Advocacy: Forbes estimated that Lewis donated $40-60 million to marijuana reform efforts over decades
California Support: Donated over $1.7 million to California decriminalization efforts between 1996-2010
Key Quote: “It didn’t exactly eliminate the pain, but it made the pain tolerable”
“Millions of otherwise productive lives are wasted in jail for marijuana possession.”
Richard Branson represents the global entrepreneur who views cannabis prohibition as both ineffective and harmful to society. The Virgin Group founder has been vocal about his cannabis use, even admitting to smoking with his son and learning joint-rolling techniques from Rolling Stones guitarist Keith Richards.
Best Known For: Founding Virgin Group’s dozens of companies worldwide
Cannabis Admission: Admitted recreational use and learning to roll joints from Keith Richards
Company Impact: Built a multi-billion-dollar business empire spanning multiple industries
Advocacy Position: Called for ending the War on Drugs and suggested investing in the cannabis industry
Key Quote: “Millions of otherwise productive lives are wasted in jail for marijuana possession and other nonviolent drug violations”
Famous for his Joe Rogan podcast appearance where he smoked marijuana live on air
Elon Musk’s 2018 appearance on Joe Rogan’s podcast became the most high-profile CEO cannabis moment in recent history. When offered marijuana during the interview, Musk took a hit from a joint, creating a viral moment that sparked intense debate about executive accountability and cannabis use.
Best Known For: Leading Tesla, SpaceX, and X (Twitter)
Cannabis Admission: Smoked marijuana during 2018 Joe Rogan podcast
Company Impact: Built multiple billion-dollar companies revolutionizing transportation and space exploration
Cultural Reference: Scheduled SpaceX launch for 4/20
Founder Advantage: Demonstrated how founder-CEOs have more latitude to engage with cannabis culture
Key Impact: Sparked national conversation about CEO cannabis use
“Been smoking marijuana on a regular basis for about 50 years.”
George Zimmer holds the record for longest admitted duration of cannabis use among CEOs. The Men’s Wearhouse founder told Fortune he’s been smoking marijuana regularly for about 50 years, even thriving after being fired from his own company in 2013 by founding new successful businesses like Generation Tux and zTailors.
Best Known For: “You’re gonna like the way you look – I guarantee it”
Cannabis Admission: 50 years of regular cannabis use
Company Impact: Built Men’s Wearhouse and later founded Generation Tux and zTailors
Key Quote: “Been smoking marijuana on a regular basis for about 50 years”
Advocacy: Supports California legalization initiatives
“You bet I did. And I enjoyed it.”
Michael Bloomberg’s cannabis admission stands out for its refreshing honesty. When asked about past marijuana use, the Bloomberg L.P. founder and former New York City mayor responded with his now-famous quote that became so iconic it was featured in a high-profile NORML ad campaign without his permission.
Best Known For: Building Bloomberg L.P. and serving as NYC Mayor
Cannabis Admission: Blunt admission of past enjoyment
Company Impact: Created a multi-billion dollar financial information empire
Key Quote: “You bet I did. And I enjoyed it”
Cultural Impact: Quote used in NORML legalization campaign on NYC buses and New York Times ads
“Marijuana was the pharmaceutical of choice” during Microsoft’s early days
Bill Gates represents the tech pioneer whose cannabis use during Microsoft’s formative years didn’t prevent him from building one of the world’s most valuable companies. According to his biography “Gates: How Microsoft’s Mogul Reinvented an Industry,” marijuana was common among early Microsoft employees.
Best Known For: Co-founding Microsoft
Cannabis Admission: Early career use documented in biography
Company Impact: Built Microsoft into a trillion-dollar company, became world’s richest person
Key Context: Cannabis use common in early Microsoft culture
Advocacy: Supported Washington State legalization initiative
Known for experimentation during Apple’s formative years
Steve Jobs, the visionary behind Apple’s revolutionary products, experimented with cannabis during his early career. His countercultural approach to business and life included exploration of consciousness-altering substances, contributing to his ability to “think different” and create groundbreaking products.
Best Known For: Co-founding Apple and revolutionizing multiple industries
Cannabis Admission: Early career use documented
Company Impact: Built Apple from garage startup to trillion-dollar company
Cultural Impact: Embodied countercultural entrepreneur archetype
Legacy: Demonstrated that cannabis experimentation during formative years doesn’t prevent building world-changing companies
“Uh … 1982. I hear it’s gotten better.”
Oprah Winfrey’s cannabis admission is notable for its transparency and timing. The media mogul admitted to past cannabis use during interviews with both David Letterman (2015) and on “Watch What Happens: Live” (2013), responding with characteristic honesty when asked about her last use.
Best Known For: Building a media empire and trusted brand
Cannabis Admission: Last use in 1982, admitted on national television twice
Company Impact: Created Harpo Productions and OWN network with $3 billion net worth
Key Quote: “Uh … 1982. I hear it’s gotten better”
Significance: Showed how cannabis use doesn’t conflict with maintaining a trusted public image
“Marijuana should be legalized because to not legalize it, we’re paying the same price we paid for prohibition.”
Hugh Hefner was more than just a cannabis user—he was a pioneer advocate who helped launch the modern legalization movement. In 1970, the Playboy founder donated $5,000 to help establish NORML (National Organization for the Reform of Marijuana Laws), effectively founding the leading cannabis reform organization.
Best Known For: Founding Playboy magazine
Cannabis Admission: Regular use that enhanced his sex life
Company Impact: Built Playboy into a cultural institution
Key Contribution: $5,000 donation helped fund NORML in the early 1970s
Advocacy: Decades of consistent legalization support
Philosophy: Believed marijuana enhanced sexual experiences, fitting Playboy’s philosophy of sexual liberation
“Pot is an extremely functional drug. Coders can code on it, writers can write on it.”
Mark Johnson represents the modern Silicon Valley executive who views cannabis as compatible with high-performance work. The tech CEO told Bloomberg he smokes marijuana “day in and day out” and described cannabis use as “extremely common” among tech workers.
Best Known For: Leading tech companies in Silicon Valley
Cannabis Admission: Daily use, describes cannabis as “extremely common” in tech
Company Impact: Served as CEO of Zite and Descartes Labs
Key Quote: “Pot is an extremely functional drug. Coders can code on it, writers can write on it”
Cultural Perspective: “People just don’t care. If you do, you don’t need to hide it”
Industry Insight: Reflects cannabis-friendly culture in innovation-driven industries
Known for advocacy aligned with natural foods philosophy
John Mackey represents the retail executive whose cannabis advocacy aligns with his company’s natural and organic philosophy. The Whole Foods co-founder has supported marijuana legalization, viewing it as consistent with the company’s mission of conscious consumption and natural lifestyle choices.
Best Known For: Co-founding Whole Foods Market
Cannabis Admission: Publicly supports legalization and potential retail sales
Company Impact: Built natural foods empire promoting conscious consumption
Brand Alignment: Cannabis advocacy consistent with natural foods mission
Advocacy: Vocal supporter of marijuana legalization
Leading the legal cannabis industry through policy advocacy
Kim Rivers represents the new generation of cannabis industry executives who have built legitimate businesses in the legal cannabis space. As CEO of Trulieve, one of the largest cannabis companies in the United States with 200+ dispensaries across multiple states, Rivers has been actively involved in policy advocacy.
Best Known For: CEO of Trulieve Cannabis Corp.
Cannabis Admission: Industry leadership implies professional cannabis engagement
Company Impact: Built Trulieve into a multi-state operator with 200+ dispensaries across multiple states
Political Engagement: Met with Donald Trump before his cannabis legalization endorsement
Industry Significance: Demonstrates growing political influence of cannabis industry leaders
As these 12 CEOs demonstrate, cannabis use spans industries, generations, and business philosophies. Whether you’re interested in exploring the strains these executives might enjoy or seeking quality cannabis products, Herb provides the ultimate discovery platform for cannabis culture.
For those looking to deepen their cannabis knowledge, Herb’s comprehensive Strain Guides help you understand the differences between varieties and pick the best strain for your needs. Whether you prefer the creative boost of sativas like Purple Haze or the relaxing effects of indicas like Marathon OG, Herb connects you with the information you need to make informed choices.
Yes, several major company CEOs have publicly acknowledged cannabis use. Elon Musk famously smoked marijuana on Joe Rogan’s podcast in 2018, while Richard Branson has openly discussed his recreational use and advocacy for legalization. Mark Johnson, CEO of Descartes Labs, has stated he uses cannabis daily and described it as “extremely common” in Silicon Valley. George Zimmer admitted to 50 years of regular cannabis use while building Men’s Wearhouse. These executives demonstrate that cannabis use and business success can coexist.
The impact varies significantly based on whether the CEO is a founder versus hired executive. Founder-CEOs like Elon Musk generally have more latitude to discuss cannabis use without significant stock impact, as they maintain significant control over their companies. Hired executives at publicly traded companies typically face more scrutiny, as cannabis use could raise concerns about judgment and compliance with drug testing policies. The industry sector also matters, with tech and creative industries showing more tolerance than traditional sectors. Overall, modern investors increasingly view cannabis use as less concerning than in previous decades.
Workplace policies vary widely even in legal states. Some progressive companies, particularly in tech and creative industries, have eliminated cannabis testing entirely for positions that don’t involve safety-sensitive work. However, many companies still maintain zero-tolerance policies due to federal illegality, industry regulations (especially in transportation, healthcare, or government contracting), or concerns about liability. Executives often face the same policies as other employees, though founder-CEOs may effectively set their own standards. The trend is moving toward more permissive policies as legalization expands.
Many executives and entrepreneurs believe cannabis enhances creative thinking and problem-solving. Mark Johnson, CEO of Descartes Labs, stated “Pot is an extremely functional drug. Coders can code on it, writers can write on it.” The perception is that cannabis can help break conventional thinking patterns and facilitate novel connections, which may benefit innovation-driven leadership. However, this remains largely anecdotal rather than scientifically proven in executive contexts. Individual responses to cannabis vary significantly based on personal physiology, dosage, and strain selection.
Global perception is shifting significantly, particularly in regions with legal cannabis frameworks. Countries like Canada, parts of Europe, and U.S. states with legal cannabis show increasing acceptance of executive cannabis use. The trend is especially pronounced in innovation-driven industries like technology, where cannabis is often viewed as compatible with creative problem-solving and entrepreneurial thinking. However, traditional industries and regions with strict drug policies still maintain significant stigma around executive cannabis use.
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