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From RuPaul's underground club days to queens launching their own cannabis brands, weed and drag have always been natural partners
From the underground club scene of the 1970s to today’s mainstream drag competitions, cannabis has been woven into the fabric of drag culture. The LGBTQ+ community’s role in medical cannabis legalization, particularly during the AIDS epidemic, created a foundation that modern drag queens continue to build upon. Whether launching their own cannabis products or simply being open about their consumption, these performers represent the evolving relationship between drag and weed.
The undisputed queen of cannabis drag, Laganja Estranja brought marijuana culture to mainstream television and never looked back. Her name riffs on “ganja,” a common slang term for cannabis (with roots traced to Hindi), stylized as “LaGanja.”
“The reason we have medical marijuana is because of the queer community,” Laganja has stated. “I felt a lineage, like my ancestors called me to do this work.”
Born December 28, 1988, Laganja came out as transgender in June 2021. She has since become one of the most prominent advocates for cannabis legalization in the entertainment industry, fighting against negative stereotypes that portray cannabis as harmful to performers. For those interested in exploring cannabis strains similar to what inspired Laganja’s work, Herb’s strain database offers comprehensive information on effects and terpene profiles.
Fresh off her Season 15 crown, Sasha Colby wasted no time establishing herself in the cannabis space. Her partnership with queer-owned brand FLAMER resulted in one of the most recent drag queen cannabis products on the market.
“You know how Barbie comes with a brush in the box? Sasha Colby comes with a joint,” she told Them Magazine.
Sasha has been vocal about the challenges facing women and queer individuals in the cannabis industry. “The weed business is a boy’s club,” she noted. “There are not a lot of female or queer voices.” For consumers looking to support similar queer-owned cannabis brands, Herb’s dispensary directory includes filters for social equity and LGBTQ+-owned businesses.
With approximately 1.7 million Instagram followers, Kim Chi brought her signature blend of Korean culture and drag artistry to the cannabis world with a product that couldn’t be more on-brand.
“In Korean media, all drugs are treated like it’s the worst thing in the world,” Kim Chi explained. “But marijuana is medicinal and it helps so many people with pain, anxiety, depression, things like that.”
Her cosmetics line, Kim Chi Chic, launched in 2019, proving her business acumen extends beyond cannabis. For fans wanting to explore edibles with unique flavor profiles like Kim Chi’s gummies, Herb’s product catalog features user reviews and detailed cannabinoid information.
All Stars 5 winner Shea Coulee brought her signature style and social consciousness to the cannabis industry through a partnership focused on equity and systemic change.
“There are so many Black incarcerated individuals due to the war on drugs,” Shea stated. “This is an opportunity to help build equity for a lot of the people that built the infrastructure for this industry that others are now benefiting from.”
Her approach sets her apart from other drag queen cannabis ventures by centering social justice rather than just product sales. For those interested in low-dose cannabis beverages, Herb’s product guides explain onset times, effects, and best use cases.
Monet X Change has used her platform as an All Stars winner to challenge the remaining stigma around cannabis use, partnering with established brands to normalize the conversation.
“I want to encourage people to not be ashamed or afraid of cannabis use,” Monet told Veriheal. “There is still a little bit of stigma around it. It is getting there, it is changing, but there is a bit of stigma.”
Her podcast, The X Change Rate, provides another platform for these conversations. For those exploring cannabis for anxiety, Herb’s educational guides break down cannabinoid ratios and consumption methods best suited for stress relief.
The godfather of drag offers crucial historical perspective on cannabis in LGBTQ+ culture, though his relationship with the plant has evolved significantly over the decades.
“I used for 30 years… Weed was sort of a social rite of passage,” RuPaul explained on The View in March 2024. “It wasn’t like [a] dark, junky kind of thing. I used that as a coping mechanism… It was like a deferment plan.”
His story represents the evolution from underground culture to mainstream acceptance while acknowledging that cannabis isn’t for everyone. For those interested in the history of cannabis culture, Herb’s educational content explores the plant’s role in counterculture movements.
Provincetown’s resident cannabis queen has built an entire career around the intersection of drag and weed, proving that regional performers can carve out unique niches.
“I really just fell in love with the kooky campiness of it all,” Mackenzie said of 4/20 culture. “How there’s kind of no rules.”
Performing at 247 Commercial St. in Provincetown, Mackenzie has made cannabis celebrations central to her career identity. For those planning 4/20 celebrations, Herb’s event guides offer tips on cannabis-friendly activities and consumption methods.
One of the few queens publicly branded with an official cannabis-ambassador style title, Sabbyiana represents the growing professionalization of cannabis-drag partnerships.
“I absolutely love how cannabis can soothe my monthly pains,” Sabbyiana shared. “I have PMDD and it really takes over my body. There are times when I have to get ready for a show but I am in excruciating pain, and cannabis improved my symptoms.”
Though not a RuPaul’s Drag Race contestant, she has built a dedicated fanbase through LA’s drag scene. For those using cannabis for pain management, Herb’s medical cannabis guides explain different cannabinoid profiles and their therapeutic applications.
In Colorado, where voters approved adult-use legalization in 2012 and licensed retail sales began January 1, 2014, Jessica L’Whor has become the face of Denver’s cannabis-drag intersection.
“I wish there were more weed-safe spaces than alcohol spaces,” Jessica told Veriheal, highlighting the ongoing lack of cannabis-friendly performance venues.
Her story of initially viewing weed with “disgust” before integrating it into her brand shows how attitudes can evolve. For Denver residents looking to explore the local cannabis scene, Herb’s dispensary directory features Colorado dispensaries with current deals and product availability.
Representing the newest generation of Drag Race queens, Jorgeous has been notably open about cannabis use both on and off camera, reflecting shifting cultural attitudes.
As Laganja noted in an interview discussing the evolution of cannabis acceptance in drag culture, queens like Jorgeous represent a new generation more comfortable incorporating cannabis themes into their drag personas openly.
The relationship between drag and cannabis dates back decades, rooted in the same countercultural spaces that birthed both movements. LGBTQ+ and HIV/AIDS activism, especially in San Francisco’s buyers’ club era, was a major force in early U.S. medical cannabis organizing, creating a foundation that performers like Laganja Estranja continue building upon today.
The shift from underground to mainstream is reflected in how openly contemporary queens discuss their cannabis use on television and social media, representing broader cultural acceptance as legalization expands nationwide.
Multiple queens have successfully launched cannabis businesses, demonstrating the natural alignment between drag culture and cannabis entrepreneurship:
For those interested in exploring cannabis products, Herb’s product catalog features options across categories from edibles to flower to accessories, all with verified user reviews.
Several queens use cannabis specifically for medical purposes:
This medical focus aligns with Herb’s educational mission to help users understand how cannabis can fit into wellness routines. Our cannabis guides provide evidence-based information on various therapeutic use cases.
Cannabis use is relatively common in the drag community, though individual relationships with the plant vary significantly. Some queens use it for creative inspiration, others for medical purposes like pain management, and some have launched entire cannabis businesses. The cultural connection between drag and cannabis dates back decades, rooted in shared countercultural spaces and the LGBTQ+ community’s role in medical marijuana advocacy during the AIDS crisis.
Several RuPaul’s Drag Race alumni have launched cannabis products, including Laganja Estranja (FRUIT SLABS edibles), Sasha Colby (FLAMER pre-rolls), Kim Chi (Sundae Flowers gummies), Shea Coulee (Green Monké THC+CBD drinks), and Monet X Change (Kiva Confections collaboration). These range from THC edibles to low-dose cannabis beverages, often partnering with queer-owned cannabis brands.
Production attitudes and cultural acceptance have shifted significantly. In earlier seasons, cannabis was rarely discussed openly. Today, contestants like Jorgeous openly reference cannabis themes on camera with memorable runway looks, reflecting broader cultural acceptance as legalization expands across the United States.
Yes. Mackenzie’s “Honey I Smoked the Weed” show in Provincetown, Massachusetts has become an annual 4/20 tradition. Regional performers like Jessica L’Whor in Denver and Sabbyiana in Los Angeles have also built careers around cannabis-themed performances and events.
Herb offers comprehensive resources for cannabis education and product discovery. The Strain Guides help users understand different cannabis varieties for specific needs, with detailed terpene profiles and user reviews. The Dispensary Directory helps locate nearby stores with current deals, product availability, and social equity/LGBTQ+ owned business filters. Additionally, Herb’s guides provide evidence-based educational content on consumption methods, dosing, and lifestyle integration, making Herb the most trusted resource for both cannabis newcomers and experienced consumers.
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