7 Famous YouTubers Who Smoke Weed

• You’re witnessing cannabis culture mainstreaming – With creators like Seth Rogen and Snoop Dogg leveraging millions of followers to normalize marijuana use, cannabis advocacy has entered the mainstream entertainment sphere
• Authentic education drives engagement – Dedicated cannabis channels like Mr. Canucks Grow and Dope as Yola have built subscriber bases approaching 2 million through educational content rather than traditional advertising
• Platform restrictions shape authentic storytelling – YouTube’s ban on paid cannabis advertising has created a unique ecosystem where personal experience and lifestyle integration drive content rather than commercial promotion
• Female creators are expanding cannabis narratives – Women like Haley420 are building nearly 850,000-subscriber communities around cannabis lifestyle content, diversifying beyond traditional stoner stereotypes
• Gaming and comedy communities embrace cannabis – The “goblin YouTube” gaming community and comedy creators like Doug Benson demonstrate how marijuana culture permeates diverse content categories
• Educational content bridges knowledge gaps – Cannabis YouTubers provide strain information and product reviews that complement resources like Herb’s comprehensive strain guides
• Multi-platform strategies dominate 2025 – Successful cannabis creators now leverage TikTok, Instagram, and podcast formats alongside YouTube to reach broader audiences
• Celebrity advocacy drives policy conversations – High-profile creators use their platforms not just for entertainment but to discuss criminal justice reform and legalization efforts

Launched in 2013, Dope as Yola is one of YouTube’s most successful dedicated cannabis channels, boasting over 1.9 million subscribers. The channel’s longevity demonstrates the sustained audience demand for authentic cannabis content despite platform restrictions. Yola’s approach combines lifestyle vlogging with educational segments, creating a relatable persona that resonates with both new and experienced cannabis consumers. For viewers seeking strain information to complement this entertainment content, Herb’s strain guides offer detailed, science-backed profiles of popular varieties.

Focusing specifically on cultivation education, Mr. Canucks Grow has accumulated almost one million subscribers through detailed growing tutorials and strain analysis. This channel exemplifies how specialized cannabis education can build massive audiences despite advertising restrictions. The creator’s technical expertise provides valuable information for home growers while maintaining compliance with platform guidelines. His content demonstrates the shift toward more informative cannabis programming as legalization expands.

Haley420 represents the growing female voice in cannabis content creation, with 838,000 subscribers and 298 videos focused on cannabis lifestyle content. Her channel challenges traditional stoner stereotypes by integrating marijuana use into broader lifestyle discussions, including wellness, creativity, and personal growth. This approach reflects the trend of cannabis content expanding beyond isolated consumption to become part of overall lifestyle narratives.

Bay Area creator Ian Boncodin (Damianluck925) built his channel through authentic personal storytelling, accumulating over 780,000 YouTube followers. His success demonstrates how inside jokes and personal cannabis experiences can resonate with massive audiences when shared authentically. As Boncodin noted in his SF Gate interview, “A lot of it is just inside jokes that I shared with the world, and it caught on. It’s pretty crazy how it all happened.” This organic growth pattern is typical of successful cannabis creators who navigate platform restrictions through genuine personal content rather than commercial promotion.

Snoop Dogg’s cannabis advocacy spans decades, with his YouTube channel serving as an extension of his broader marijuana business ventures and cultural influence. His content ranges from cooking shows featuring cannabis-infused recipes to interviews with other cannabis enthusiasts. Snoop’s longevity in the space demonstrates how cannabis content can evolve from simple consumption documentation to sophisticated lifestyle programming that includes product development, culinary content, and business discussions.

Comedian Tommy Chong continues his cannabis advocacy through educational YouTube content decades after his comedy career began. His videos focus on harm reduction, legalization advocacy, and cannabis safety information. Chong advocates for legalization and medical use, and discusses harm reduction and safety. His channel represents the educational shift in cannabis content, moving beyond pure entertainment to provide historical context and policy discussion.

Doug Benson’s “Getting Doug with High” has produced over 173 full episodes as a cannabis-focused talk show format featuring celebrity guests and cannabis discussions. The show’s longevity demonstrates the viability of long-form cannabis content that combines entertainment with advocacy. Benson uses his platform to discuss criminal justice reform, noting, “There are too many people that are still incarcerated for stuff that’s now legal, so I don’t know how that’s gonna get fixed, but if you’re a politician and you’re watching this, let everybody out.” This advocacy component shows how cannabis creators increasingly use their platforms for policy discussions beyond simple consumption content. Getting Doug with High showcases a variety of guests and discussions on cannabis-related topics.

The gaming community has developed its own cannabis-friendly content ecosystem, often referred to as “goblin YouTube” by fans. These creators integrate marijuana discussions into gaming commentary, streaming content, and community engagement. This niche demonstrates how cannabis culture has permeated specific interest communities, creating content that serves both gaming enthusiasts and cannabis consumers simultaneously. The crossover between Twitch streaming and YouTube content allows these creators to build dedicated followings around 420-friendly gaming culture. CustomGrow420, a prominent YouTuber who blends cannabis and gaming. His content revolves around cannabis reviews, consumption tips and integrates gaming culture into his videos.

Comedy creators have long been at the forefront of cannabis content, using marijuana themes for sketch comedy, stand-up specials, and satirical content. These channels leverage cannabis culture for entertainment value while often including educational components about legalization, consumption methods, and product reviews. The humor helps normalize cannabis use while making complex topics like strain differences or consumption techniques more accessible to general audiences. Hosted by Kevin Smith and Jason Mewes, this podcast-turned-YouTube show often includes cannabis references and discussions. The comedy duo integrates weed culture humor into their podcasts and live shows, making them a fitting example. Kevin Smith & Jason Mewes created their own cannabis line for the “Jay and Silent Bob Reboot.”

A growing segment of cannabis YouTubers focuses specifically on scientific education, covering topics like cannabinoid research, terpene profiles, and consumption method analysis. These creators often have backgrounds in science, medicine, or cannabis industry roles, lending credibility to their educational content. Their channels complement resources like Herb’s educational content by providing video explanations of complex cannabis science topics in accessible formats. CannaScience is dedicated to providing science-based cannabis information. The channel often features content from experts in the cannabis field, including doctors and scientists, explaining cannabis’s effects, research findings, and health benefits.

Successful cannabis creators increasingly leverage multiple platforms beyond YouTube, including TikTok, Instagram, and podcast formats. Feedspot curates a list of 70+ cannabis TikTok creators with followings ranging from hundreds to hundreds of thousands. This multi-platform approach allows creators to adapt content to different platform strengths – short-form educational clips on TikTok, lifestyle content on Instagram, and long-form discussions on YouTube and podcasts. Tiffany Ferg, while not exclusively cannabis-focused, Tiffany Ferg often discusses cannabis-related topics on her social media, blending them with lifestyle and wellness discussions, making her a notable cannabis influencer across YouTube, Instagram, and TikTok.

YouTube and other major platforms prohibit paid cannabis advertising, forcing creators to rely on organic content strategies. This restriction has actually benefited authentic creators who build audiences through personal storytelling and lifestyle integration rather than commercial promotion. The result is a cannabis content ecosystem that prioritizes genuine experiences over sponsored messages, creating more trustworthy information sources for consumers.

As legalization expands, cannabis content is shifting toward more educational and informative programming. Creators like Mr. Canucks Grow demonstrate how technical expertise in cultivation, strain analysis, and consumption methods can build massive audiences. This educational approach helps creators maintain platform compliance while providing valuable information that complements resources like Herb’s comprehensive cannabis guides.

Rather than focusing solely on consumption, successful cannabis creators integrate marijuana into broader lifestyle narratives, including cooking, wellness, creativity, and social activities. This approach normalizes cannabis use as part of everyday life rather than isolating it as a separate activity. Snoop Dogg’s cooking shows and Haley420’s lifestyle content exemplify this integration strategy that resonates with broader audiences.

Cannabis influencer marketing has become part of the roughly $24 billion influencer marketing industry (2024 estimate), with successful creators turning their channels into full-time careers. As noted in SF Gate’s profile of Damianluck925, cannabis content creators can make their channels full-time careers within months of gaining traction. This economic viability demonstrates how platform restrictions have created alternative revenue models through authentic community building.

In an advertising-restricted environment, cannabis influencers serve as crucial bridges between brands and consumers. As noted in industry analysis, influencers like Kimmy Tan have helped small cannabis companies grow into publicly traded businesses through authentic brand partnerships and community building. This relationship provides consumers with trustworthy product recommendations while giving brands access to engaged audiences.

Cannabis YouTubers help normalize and destigmatize marijuana use through personal storytelling and open discussion. Creators like Seth Rogen openly discuss daily cannabis use and its role in creativity, while others share medical marijuana experiences that humanize cannabis use. This personal approach creates a cultural impact that extends beyond individual channels, contributing to broader acceptance and understanding of cannabis culture.

Dope as Yola holds the title for most-subscribed dedicated cannabis channel with over 1.9 million subscribers since launching in 2013. However, celebrity advocates like Snoop Dogg and Seth Rogen have significantly larger overall followings across platforms, with their cannabis content reaching tens of millions of viewers through their mainstream entertainment presence.

Yes, female creators are increasingly prominent in the cannabis YouTube space. Haley420 has built 838,000 subscribers through lifestyle-focused cannabis content, while other women creators contribute to educational channels, comedy content, and advocacy programming. These creators are expanding cannabis narratives beyond traditional stoner stereotypes to include wellness, creativity, and personal growth perspectives.

Cannabis creators navigate YouTube’s monetization restrictions through several strategies: focusing on educational content rather than consumption documentation, integrating cannabis into broader lifestyle topics, avoiding explicit consumption footage, and building alternative revenue streams through brand partnerships, merchandise, and multi-platform presence. Many successful creators treat YouTube as a community-building tool rather than a primary income source, leveraging their audience for opportunities across the cannabis industry.

YouTube permits some drug-related content with restrictions. Cannabis videos are often age-restricted and not advertiser-friendly; explicit consumption may be allowed but can trigger age restrictions or limited ads. Content must not facilitate sales of illegal drugs, depict minors, or provide instructions for illegal hard-drug use. Successful creators focus on strain reviews, cultivation education, policy discussion, cooking content, and personal storytelling while following platform policies.

While pinpointing the absolute first cannabis YouTuber is difficult, channels like Dope as Yola (launched 2013) and early adopters like CustomGrow420 helped establish the dedicated cannabis content category on YouTube. However, celebrity advocates like Snoop Dogg and Tommy Chong brought cannabis discussions to mainstream YouTube audiences much earlier through their existing celebrity channels, creating crossover content that introduced marijuana topics to general entertainment viewers.

Most successful cannabis YouTubers avoid showing explicit consumption on camera to maintain platform compliance and monetization eligibility. Instead, they focus on before-and-after discussions, educational content about products and strains, lifestyle integration, and advocacy programming. Some creators in the gaming and comedy communities may include consumption footage but often face demonetization challenges, leading many to develop alternative revenue strategies beyond YouTube ad revenue.