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From Medal of Honor recipients to Navy SEALs, these veterans transformed personal cannabis use into national advocacy movements
Military veterans have emerged as some of the most credible and influential voices in the cannabis movement. Unlike celebrity endorsements, veterans bring discipline, sacrifice, and firsthand experience with the very conditions cannabis can treat. Whether through founding advocacy organizations, launching veteran-focused cannabis businesses, or sharing personal testimonies about replacing opioids with cannabis, these 13 veterans have made significant contributions to cannabis reform and accessibility. Explore cannabis product options through Herb’s comprehensive catalog to understand the types of products these veterans advocate for and use.
The second-youngest living Medal of Honor recipient, Dakota Meyer earned the military’s highest honor for his heroic actions during the Battle of Ganjgal in Afghanistan, where he saved 36 lives while under heavy enemy fire. After struggling with PTSD and attempting suicide following his combat experience, Meyer became a vocal proponent of medical cannabis legalization to help veterans manage PTSD while reducing reliance on opioids.
Key achievements and advocacy:
As the Navy SEAL famously involved in Operation Neptune Spear that resulted in the death of Osama bin Laden, Rob O’Neill represents the elite of special operations forces. Leveraging the discipline and excellence instilled through his SEAL training, O’Neill co-founded Operator Canna Co. in 2024, a brand dedicated to veteran wellness through high-quality cannabis products with an emphasis on responsible use.
Business and advocacy focus:
A graduate of the U.S. Naval Academy and veteran of both the Navy and Marine Corps, Montel Williams has been using vaporized marijuana for nearly 20 years to manage the chronic pain and fatigue caused by his multiple sclerosis (MS). The celebrity TV host has been candid about how cannabis helps him “to function” and has “changed his life for the better.”
Impact and recognition:
Dennis Peron, a U.S. Air Force veteran, earned the title “father of medical cannabis” through his groundbreaking work during the AIDS crisis in San Francisco. His activism led to the opening of San Francisco’s first public dispensary and ultimately the passage of California’s Proposition 215 in 1996 – the first medical cannabis law in modern U.S. history.
Historic contributions:
Jack Herer, a former U.S. Army military police officer, authored “The Emperor Wears No Clothes” in 1985, which became known as the “bible of hemp activism” and has sold over 800,000 copies worldwide. His tireless public education and grassroots organizing helped lay the groundwork for California’s Prop 215 and modern medical marijuana reform.
Enduring influence:
A U.S. Navy SEAL and Naval Academy graduate, Nick Etten founded the Veterans Cannabis Project (VCP) to help military veterans improve their quality of life through access to cannabis for medical purposes. Etten has been particularly vocal about the VA system’s reliance on pharmaceuticals, noting that “60% of what the VA treats can fall into the category of chronic pain, and the system was not designed to do much more than push pills.”
Organization mission and impact:
Wanda James, a U.S. Navy veteran, made history as the first Black woman to own a U.S. cannabis dispensary when she co-founded Simply Pure in Denver, Colorado. A former member of Colorado’s Amendment 64 Task Force, James continues to influence science-based, inclusive cannabis policy while championing veterans’ access, equity in licensing, and fair regulation.
Pioneering achievements:
Dr. Tod Mikuriya, a U.S. Army veteran and psychiatrist, served as a key architect of modern medical-cannabis policy. He was instrumental in the passage of California’s Prop 215 and founded the Society of Cannabis Clinicians to bridge the gap between science and law.
Medical and scientific contributions:
Hunter S. Thompson, the legendary gonzo journalist and U.S. Air Force veteran, leveraged his cultural platform to promote cannabis law reform and normalization long before it became mainstream. He served on NORML’s board of directors and famously ran for sheriff of Aspen, Colorado, on a pro-legalization platform decades before such positions were politically safe.
Cultural impact:
Al Byrne, a U.S. Navy veteran from Massachusetts, co-founded both Patients Out of Time and Veterans for Medical Cannabis Access (VMCA), two influential organizations that have helped legitimize patient access and elevate veterans’ roles in medical reform. Through decades of advocacy, Byrne educated clinicians nationwide and helped normalize cannabis use within the VA system.
Organizational leadership:
Eric Goepel, a military veteran, founded the Veterans Cannabis Coalition (VCC), an independent, self-funded organization focused on ending cannabis prohibition and promoting medical cannabis research and treatment through the U.S. Department of Veterans Affairs. The VCC’s mission centers on “research, reform, and restoration,” with the explicit goal of ending the negative stigma surrounding cannabis.
Coalition mission:
Thomas James Brennan, a Marine veteran who served in both Iraq and Afghanistan, brought national attention to veteran cannabis use through his powerful New York Times op-ed. After a cocktail of prescription drugs became ineffective, Brennan discovered cannabis when “a friend gave him a joint and urged him to smoke it before bed.”
Powerful testimony:
Jarid Watson, a nearly 12-year Air Force veteran and member of the world-famous U.S. Air Force Thunderbirds, provides a compelling personal story of cannabis versus opioids. After a bone growth on his hip ball joint tore his labrum and damaged surrounding cartilage, Watson faced chronic pain that severely affected his sleep, motivation, and mood.
Personal transformation:
Despite this overwhelming veteran support, significant barriers remain. The stark reality that 0% of VA facilities provide medical cannabis while about 40 states have medical cannabis programs creates a disconnect that veterans have had to address through their own advocacy and business initiatives. Sign up for Herb’s Insider newsletter for updates on veteran cannabis advocacy and policy changes.
Veterans have responded to this gap by founding organizations like the Veterans Cannabis Project and Veterans Cannabis Coalition, launching veteran-owned businesses like Operator Canna Co. and Simply Pure, and sharing their personal stories to destigmatize cannabis use for medical purposes. Their military backgrounds provide them with unique credibility in advocating for cannabis as a legitimate medical treatment, particularly for conditions like PTSD, chronic pain, and traumatic brain injury that are prevalent among veteran populations.
The growing acceptance of cannabis among veterans reflects both personal necessity and professional discipline – these are not recreational users but individuals who have systematically evaluated their treatment options and chosen cannabis as the most effective and safest alternative for their specific conditions. Understanding cannabis legalization through Herb’s educational resources can help other veterans navigate their own cannabis journeys.
While cannabis remains illegal at the federal level, making it prohibited within VA facilities, the VA cannot deny veterans their benefits solely for cannabis use in compliance with state laws. VA doctors cannot recommend or prescribe cannabis to patients. Veterans may discuss their cannabis use with VA providers without fear of losing benefits. However, this disclosure may affect certain medication prescriptions. Federal law still prohibits cannabis use on VA property or while participating in VA programs.
No, veterans cannot lose their VA benefits solely for using cannabis in accordance with state laws. The VA has clarified that participation in state marijuana programs does not affect eligibility for VA care and services. Veterans retain their benefits regardless of legal cannabis use. However, federal law still prohibits cannabis use on VA property. Veterans should be aware that cannabis use may impact specific treatment protocols or medication prescriptions.
Veterans can find educational resources through organizations like the Veterans Cannabis Project and Veterans Cannabis Coalition, which provide research-based information about cannabis for veteran-specific conditions. These organizations offer guidance on PTSD, chronic pain, and traumatic brain injury treatment. Read more cannabis news and guides on Herb for comprehensive educational content. The resources cover cannabis science, consumption methods, and product information. Many veteran advocacy groups also provide peer support and shared experiences.
While Herb cannot provide medical recommendations, many veterans report success with strains high in CBD for anxiety and PTSD, or balanced THC:CBD ratios for pain management. Learn about different cannabis strains through Herb’s strain guides to understand effects and characteristics. Individual responses to cannabis vary significantly based on personal biochemistry. Consulting with a knowledgeable healthcare provider is recommended. Veterans should start with low doses and adjust based on their specific needs and responses.
Many dispensaries offer military and veteran discounts, though these vary by location and state regulations. Find dispensaries near you through Herb’s dispensary directory to locate local retailers. Contact dispensaries directly to inquire about veteran-specific programs and discounts. Many dispensaries offer 10-20% discounts for veterans with valid military ID. Some states have specific programs that provide additional benefits for veteran medical cannabis patients.
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