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Exploring the complex relationship between rugby's physical demands and cannabis use for recovery, wellness, and controversy
Rugby is one of the most physically demanding sports globally, with players regularly facing chronic pain, inflammation, and sleep disruption. This has led many to explore cannabis as a recovery tool, particularly CBD, which is not prohibited under WADA regulations. For those seeking similar wellness solutions, Herb’s cannabis products catalog offers a comprehensive range of options for recovery and relaxation.
George Kruis earned 45 caps for England overall (27 at the time of the 2018 BBC interview) and was a key lock for Saracens. He co-founded fourfiveCBD in 2019, becoming one of rugby’s first major CBD entrepreneurs. His journey from professional rugby to cannabis business reflects the sport’s evolving relationship with plant-based recovery.
Kruis’s transition from elite athlete to cannabis entrepreneur exemplifies how rugby players are reshaping the industry with athlete-focused standards and credibility.
Welsh international lock Dominic Day partnered with George Kruis to launch fourfiveCBD in 2019, driven by his personal recovery journey from knee surgery and chronic inflammation. His experience highlights the medical motivations behind many rugby players’ cannabis advocacy.
Day’s journey from injury recovery to business co-founder demonstrates how personal health challenges can drive innovation in the cannabis wellness space.
Former professional halfback Grayson Hart faced potential retirement at age 28 due to a degenerative knee injury and the risk of opioid dependency. His discovery of CBD not only saved his career temporarily but led him to co-found Pure Sport CBD beginning in December 2018, one of the BSCG-certified CBD brands globally.
Hart’s story is particularly compelling as it demonstrates cannabis as a harm reduction tool, potentially preventing opioid addiction among injured athletes.
Unlike many CBD advocates who are retired, Finn Russell represents the current generation of elite rugby players openly using and investing in cannabis wellness. The Scotland fly-half (who played for Racing 92 at the time of his 2021 investment), considered one of Europe’s best players, backed Pure Sport CBD as part of an early funding round and uses CBD oil regularly for recovery.
Russell’s active advocacy is significant because it demonstrates mainstream acceptance of CBD among current elite players, not just retired athletes. For those interested in similar CBD products for athletic recovery, Herb offers comprehensive options.
Retired Glasgow Warriors flanker Adam Ashe co-founded Pure Sport CBD with Grayson Hart beginning in December 2018, investing his “hard earned savings” into what would become an industry-leading brand. The business has since expanded significantly, raising £3.6 million in 2025 led by Redrice Ventures.
Ashe’s journey from professional rugby to successful cannabis entrepreneur shows how athletes are building legitimate businesses that address real market needs in sports wellness.
Hurricanes lock Isaia Walker-Leawere tested positive for carboxy-THC in 2023, with his suspension reduced after completing a substance abuse program. His case became a flashpoint in the debate about cannabis prohibition in sports, with regulatory authorities acknowledging treatment-focused approaches.
Walker-Leawere’s case illustrates the ongoing tension between social cannabis use and professional sports regulations, even as attitudes evolve toward treatment rather than punishment.
With 77 caps for England, flanker James Haskell brings significant international credibility to cannabis advocacy in rugby. Ben Franks partnered with James Haskell and CiiTECH on the launch of Impact Sports (CBD brand), creating a cross-hemisphere partnership that demonstrates global acceptance of CBD in professional rugby.
Haskell’s advocacy is particularly significant given his extensive international career and high profile in English rugby, helping to legitimize CBD use for athletes among skeptical audiences.
All Blacks legend Jerome Kaino, a World Cup winner who played elite rugby until age 38, credits CBD with extending his career and managing the chronic wear-and-tear of professional rugby. His endorsement carries significant weight given his status as one of New Zealand’s most respected players.
Kaino’s testimony is particularly powerful because it comes from a player who maintained elite performance well beyond typical retirement age, suggesting CBD’s potential role in athletic longevity.
Rob Kearney was capped 95 times for Ireland over 15 years with Leinster. He has invested in the luxury end of the cannabis wellness market through Poko, a CBD-infused skincare company listed on the Canadian Securities Exchange (CSE). His business ventures extend beyond rugby into multiple hospitality and wellness investments.
Kearney’s move into luxury CBD skincare represents the diversification of rugby players’ cannabis interests beyond basic recovery into premium wellness products. For those exploring CBD skincare and topicals, Herb offers a curated selection.
Canadian international Liam Murray’s adverse analytical finding included ligandrol (LGD-4033), GW501516, and carboxy-THC during a test match against Romania in Ottawa on July 12, 2024, receiving a three-year suspension from August 14, 2024, to 11:59pm on August 13, 2027. His case demonstrates that despite evolving attitudes, prohibited substance enforcement remains strict in international rugby.
Murray’s recent case serves as a reminder that despite growing acceptance of cannabis in society, professional sports maintain strict anti-doping regulations.
The relationship between rugby and cannabis hinges on a crucial distinction: CBD (cannabidiol) is not prohibited under WADA rules (effective from the 2018 Prohibited List), while THC (tetrahydrocannabinol) remains prohibited in-competition above WADA thresholds. This distinction explains why players like George Kruis and Finn Russell can openly advocate for and invest in CBD products, while others like Isaia Walker-Leawere and Liam Murray face suspensions for prohibited substance use.
CBD offers potential benefits for pain management, inflammation reduction, and sleep improvement without the psychoactive effects of THC. This makes it particularly attractive to rugby players dealing with the sport’s physical toll. For those exploring similar options, Herb’s strain guides can help identify CBD-dominant varieties suitable for recovery and wellness.
Rugby players have moved beyond personal cannabis use to become industry leaders, with multiple international stars founding certified CBD brands. George Kruis and Dominic Day’s fourfiveCBD, along with Grayson Hart and Adam Ashe’s Pure Sport CBD, have pursued rigorous BSCG certification, setting new standards for athlete safety and product quality.
This entrepreneurial trend reflects rugby players’ unique position to address market gaps they experienced firsthand. As Dominic Day noted in his BBC Sport interview, athletes wanted CBD but couldn’t trust available products, leading to the creation of brands specifically designed for sports performance and recovery.
World Rugby’s approach to cannabis is evolving, as demonstrated by Isaia Walker-Leawere’s reduced suspension when he completed a substance abuse program. Regulatory authorities’ acknowledgment that cannabis enforcement can include treatment-focused approaches suggests a shift toward treating cannabis use as a health issue rather than solely a doping violation.
However, recent cases like Liam Murray’s three-year suspension (which involved multiple prohibited substances including carboxy-THC) remind us that anti-doping enforcement remains strict in international competition. Players must navigate this complex landscape carefully, understanding that while CBD is permitted under WADA rules, other substances can still end careers regardless of intent or context.
The answer depends on the specific cannabinoid. THC (tetrahydrocannabinol) is prohibited in-competition by WADA above specific urinary carboxy-THC thresholds (currently 150 ng/mL). However, CBD (cannabidiol) is not prohibited under WADA rules (effective from the 2018 Prohibited List update announced in 2017) and is permitted for athletes to use. This distinction explains why many rugby players openly advocate for and use CBD products while avoiding THC during competition periods. For comprehensive information on cannabis regulations and sports, Herb provides updated guides.
Rugby players primarily use cannabis, particularly CBD, for medical and recovery purposes. Common motivations include chronic pain management, inflammation reduction, sleep improvement, and reducing dependence on prescription painkillers and anti-inflammatories. The physical demands of professional rugby create significant wear-and-tear on players’ bodies, making natural recovery aids like CBD attractive alternatives to traditional pharmaceuticals.
Legal implications depend on the specific cannabinoid, competition status, and jurisdiction. CBD is permitted under WADA rules, though athletes still face potential risks from local laws and product contamination that could introduce prohibited substances like THC. THC remains prohibited in-competition, and players testing positive can face suspensions. Depending on circumstances such as intent, in-competition timing, and participation in treatment programs, sanctions can range from approximately one month (with treatment) up to multi-year periods for more serious violations. Players must also comply with local laws regarding cannabis possession and use in their jurisdictions.
Regulatory authorities have indicated they don’t view cannabis as performance-enhancing in the traditional sense. Most rugby players who use cannabis, particularly CBD, do so for recovery and wellness purposes rather than performance enhancement. CBD may help with pain management, inflammation reduction, and sleep quality, which can indirectly support athletic performance through better recovery, but it does not provide direct performance enhancement like traditional doping substances. For more on cannabis and athletic performance, Herb offers evidence-based guides.
For comprehensive information about cannabis and sports, Herb offers several resources. The Editorial & How-Tos section covers cannabis legalization, industry news, and practical guides. The Products Catalog features various cannabis products that athletes might consider for wellness and recovery. For location-specific information, the Dispensary Directory helps users find local dispensaries with current deals and product availability. Users must comply with applicable laws; Herb is not liable for third-party conduct or content accuracy regarding legal matters.
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