
Go Montgenevre / Unsplash
From Olympic scandals to CBD wellness brands, these athletes helped shape cannabis culture in action sports
When Ross Rebagliati won snowboarding’s first Olympic gold medal in 1998, he became an instant legend – then lost his medal three days later for testing positive for 17.8 ng/mL THC, just above the 15 ng/mL threshold. The controversy made headlines worldwide, but his medal was eventually restored, and the World Anti-Doping Agency (WADA) later raised the THC threshold in 2013 by 900% to 150 ng/mL.
Key Highlights:
Competing alongside Travis Rice in the early 2000s, Charlie Hoch transitioned from professional snowboarding to cannabis entrepreneurship with remarkable success. After claiming that “smoking a bowl in the backcountry changed his life,” Hoch founded Eyce Brand and invented the original ice bong, eventually building a 100+ SKU product empire.
Key Highlights:
From the Kootenay area of Interior British Columbia, Shin Campos helped pioneer Whistler’s backcountry scene alongside legends like Devun Walsh and DCP during the mid-90s to 2000s boom. Campos openly discussed the economic reality that funded many pro careers: “I knew more than 20 riders who were growing in a basement or a room for four months of the year to subsidize their careers.”
Key Highlights:
After breaking his back at age 25, William Spilo continued his big mountain snowboarding career for 20 years as a heli guide, accumulating an impressive injury list: both shoulders reconstructed, face requiring reconstructive plastic surgery, left knee rebuilt twice, and 6 screws plus a plate in his neck. Years of NSAIDs and prescription painkillers led him to explore CBD as an alternative.
Key Highlights:
During the late 90s and early 2000s BC backcountry boom, while many professional snowboarders kept their marijuana use under wraps, Kale Stephens “smoked openly throughout his career.” He was part of the pioneering crew that explored and developed numerous backcountry zones alongside Shin Campos and others.
Key Highlights:
Known as the “Alberta Madman,” Mike Michalchuk specialized in massive corked-out spins in the backcountry while maintaining legendary cannabis consumption levels. Eyewitnesses reported that “each day…Michalchuk would roll one in the parking lot and smoke the whole thing” before spending hours building and hitting jumps.
Key Highlights:
Starting snowboarding at age 5 in Yakima, Washington, Zach Gavin now represents the new era of cannabis normalization in action sports. In 2024, he joined the Juniper Cannabis Athlete Team, openly sponsored by a cannabis company – a stark contrast to Ross Rebagliati’s 1998 Olympic scandal.
Key Highlights:
Pro snowboarder until age 39, Marc Frank Montoya represents a unique perspective: he owns Sofa King Medicinal dispensary in Colorado but personally uses cannabis only “maybe twice a year with close friends.” His philosophy focuses on education: “I pull them in with weed, then I show them what wellness is really all about. A disease, most of the time, is a dis-ease we get from long-term malnutrition.”
Key Highlights:
Providing rare gender diversity in the male-dominated snowboarding/cannabis culture, Salt Lake City’s Alexa McCarty has been trimming cannabis since 2010 to “subsidize winter finances.” Her honest perspective cuts through stereotypes: “That’s literally how I’m able to snowboard.”
Key Highlights:
Gus Engle offers one of the most honest reflections on cannabis use in snowboarding. After losing two years of memories (2006-2008) due to heavy consumption while “living in a van, sleeping on couches/floors in Reno,” Engle developed deep insights into the relationship between cannabis and action sports culture.
Key Highlights:
Whether you’re seeking recovery aids after a day on the slopes or exploring different consumption methods, Herb connects you to the cannabis community that shares your passion for both snowboarding and cannabis culture.
For those interested in specific strains that might complement your snowboarding experience, the Herb Strain Guides provide detailed information to help you make informed choices. If you’re traveling to snowboarding destinations, the Herb Dispensary Directory helps you locate compliant retailers by state and city.
Stay updated on the latest developments in cannabis culture and sports through the Herb Newsletters, which deliver bi-weekly updates on news, strains, products, and deals directly to your inbox.
Remember: Herb provides educational content only and is not a source of medical advice. Always comply with applicable laws in your area, and ensure you understand local regulations regarding cannabis use, especially in public spaces and ski resorts.
Cannabis has been deeply embedded in snowboarding culture since the sport’s early days, particularly in British Columbia’s backcountry scene. Many professional snowboarders have openly discussed their cannabis use, from funding their careers through cultivation to using it for recovery and recreation. The relationship between snowboarding and cannabis reflects the sport’s counter-culture roots and anti-establishment ethos. This connection has only strengthened as legalization has progressed across North America. The athletes profiled in this article represent multiple generations of cannabis-positive snowboarders.
Cannabis policies in competitive snowboarding have evolved significantly since Ross Rebagliati’s 1998 Olympic controversy. After that incident, the IOC raised THC thresholds by 900% from 15 to 150 ng/mL. While cannabis remains on the World Anti-Doping Agency’s prohibited list for in-competition use, the higher threshold reflects changing attitudes. Athletes should always check current regulations with their specific governing bodies. Policies vary between the Olympics, X Games, and other competitive circuits.
Snowboarders report varied experiences with cannabis across both performance and recovery applications. Some, like Ross Rebagliati, claim it enhances focus and puts them “in the zone” during riding. Others, like William Spilo, use CBD products specifically for recovery from injuries and inflammation management. However, Herb does not provide medical advice, and individual experiences may vary significantly. Always prioritize safety an
The list includes Olympic gold medalist Ross Rebagliati, BC backcountry pioneers Shin Campos and Kale Stephens, product innovator Charlie Hoch, and CBD advocate William Spilo. Modern athletes like Zach Gavin now receive open cannabis sponsorships from companies like Juniper Cannabis. These athletes represent different eras and perspectives on cannabis use in snowboarding, from the 1990s to present day. Their openness has helped normalize cannabis discussions within action sports culture.
Legal implications vary significantly by location and continue to evolve with changing legislation. While cannabis is legal in some snowboarding destinations like Colorado and parts of Canada, it remains illegal under federal law in the United States. It is also prohibited in many other countries where snowboarding competitions take place. Snowboarders should always research local laws before traveling to any destination. Never consume cannabis in public spaces or on ski resort property where it’s prohibited.
Herb Recommended Products:
READ MORE