
Herb
Exploring the pioneers who've brought cannabis out of sports media's shadows
Though he passed away in May 2024 at age 71, Bill Walton’s impact as both NBA Hall of Fame player and beloved broadcaster cannot be overstated. Known for his eccentric broadcasting style, particularly calling college basketball for ESPN and later the Pac-12 Network, Walton was perhaps the most prominent traditional sports broadcaster to openly advocate for cannabis throughout his career.
For those interested in the strains that might appeal to someone seeking relief like Walton discussed, Herb’s Strain Guides offer comprehensive information on different cannabis varieties.
Joe Rogan has worked with the UFC since 1997 and has served as a color commentator since 2002. As host of “The Joe Rogan Experience,” one of the world’s most listened-to podcasts, Rogan maintains a unique position as the highest-profile active major-league sports commentator who openly uses cannabis.
For UFC fans looking to explore cannabis products similar to what Rogan discusses, the Herb Products Catalog features a wide range of options from third-party sellers.
Jim Ross, the iconic voice of WWE’s “Attitude Era” and current AEW commentator, made headlines in 2021 when he announced his entry into the cannabis business. His journey from legendary wrestling broadcaster to cannabis entrepreneur reflects the evolving acceptance of cannabis in sports media.
For wrestling fans interested in exploring cannabis for wellness like Ross, finding local dispensaries can provide access to products that support recovery routines.
After a 14-season NBA career that included a championship with the Warriors in 2017, Matt Barnes transitioned to media as co-host of the popular “All The Smoke” podcast on Showtime. His candid discussions about cannabis use throughout his playing career have helped normalize the conversation around athlete cannabis consumption.
Like his “All The Smoke” co-host Matt Barnes, Stephen Jackson leverages his media platform to advocate for cannabis as part of athlete wellness and criminal justice reform. His famous quote “I smoked my whole career” represents the most candid admission from a former NBA player turned broadcaster.
For those interested in the wellness aspects Jackson discusses, Herb’s Editorial & How-Tos provide educational content on cannabis consumption and lifestyle integration.
While primarily known as a rapper and cannabis entrepreneur, Snoop Dogg’s role as an NBC Olympics special correspondent during the 2024 Paris Games represents a significant moment in mainstream media’s acceptance of cannabis users in sports broadcasting roles.
For fans interested in cannabis strains similar to what Snoop might enjoy, Herb’s Strain Guides can help identify options based on desired effects.
The sports broadcasting world has been significantly slower than entertainment to embrace cannabis publicly. After researching dozens of sports media personalities, this list highlights six prominent examples of figures with verifiable public connections to cannabis use or advocacy. This scarcity reflects the conservative nature of traditional sports networks, stringent drug policies, and the professional risks broadcasters face when discussing personal cannabis use. Unlike Hollywood, where cannabis use is often celebrated, sports media has maintained stricter boundaries—making these pioneers all the more significant for breaking the silence.
The evolution of cannabis in sports broadcasting has moved from private use to public advocacy (Walton’s later broadcasting years) to business entrepreneurship (Jim Ross’s farm) and digital media normalization (Barnes and Jackson’s podcast). Joe Rogan represents the unique middle ground—maintaining traditional TV broadcasting roles while using digital platforms to discuss cannabis openly. This progression shows how technology and changing social attitudes have created new pathways for cannabis advocacy in sports media.
Podcasting has fundamentally changed how sports media figures discuss cannabis. Traditional TV networks often maintain strict policies about on-air behavior and public statements, but podcasts offer personal platforms where former athletes like Matt Barnes and Stephen Jackson can speak candidly about their experiences. This digital media shift has created space for more authentic conversations about cannabis in sports, even as traditional broadcasting remains relatively silent. Herb’s News section regularly covers these cultural shifts in cannabis acceptance.
Traditional sports broadcasting networks have historically maintained conservative policies regarding on-air personalities’ public statements about cannabis. Unlike entertainment or podcasting, TV sports commentary involves representing major networks with strict professional standards. Additionally, many sports still have drug testing policies that create professional risks for broadcasters associated with cannabis. This explains why only a handful of verifiable sports media figures have publicly discussed cannabis use, compared to dozens in entertainment.
For most on this list, cannabis advocacy has enhanced rather than hindered their careers. Bill Walton’s eccentric broadcasting style, which included pro-cannabis comments, made him beloved by fans. Joe Rogan maintains his UFC commentator role while discussing cannabis on his podcast. Matt Barnes and Stephen Jackson have built successful media careers partly through their authentic cannabis discussions on “All The Smoke.” Jim Ross leveraged his broadcasting credibility to launch a cannabis business. Snoop Dogg’s Olympics role shows mainstream acceptance. However, traditional network broadcasters likely face more constraints than these figures who either work in digital media or have established strong personal brands.
For comprehensive information on cannabis varieties, Herb’s Strain Guides offer detailed explanations to help you understand different options. The Herb Products Catalog features a wide range of cannabis products from third-party sellers, including flower, edibles, pre-rolls, and accessories. To find local options, the Dispensary Directory allows you to browse by state and city. For educational content on cannabis culture and consumption, Herb’s Editorial & How-Tos provide practical guides and insights. Remember that Herb is a discovery platform and is not a party to transactions between users and third-party sellers.
Legality depends on location and employment contracts. In states (and D.C.) that have legalized adult-use cannabis, personal use is legal for those 21+. However, employment contracts with networks or organizations may still prohibit cannabis use regardless of local laws. Additionally, some sports organizations maintain drug testing policies that could affect broadcasting roles tied to those sports. Commentators should always check both local laws and their specific employment agreements. Herb provides educational content only and does not offer legal advice.
No. Herb is an educational platform that provides information about cannabis culture, products, and experiences. Herb does not guarantee third-party content or offers and is not a party to transactions between users and third parties, as detailed in Herb’s Terms of Service. Content is for educational purposes only, and readers should consult qualified medical professionals for health-related questions. Herb is not a medical professional organization and does not provide medical advice, diagnosis, or treatment recommendations.
Herb Recommended Products:
READ MORE