Lizzy Jeff/Photo by Leone Julitte

Learn | 03.04.2024

The 10 Best Cannabis Social Media Influencers 2024

Putting a spotlight on the trendsetters in cannabis culture.

As the cannabis community grows, so does its chorus of voices.

Delving into the realm of influencers, we’ve carefully selected ten to keep an eye on in 2024. These individuals aren’t just shaping trends but dismantling stereotypes, building communities, and leading the charge in cannabis advocacy and education.

Anjela – (@koala.puffss 693K followers)

Koala Puffs/Photo by Wakit Grinders

From Ukraine to U.S. fame, Anjela has transformed from a cannabis skeptic to a celebrated queen of green. With her vibrant presence on TikTok and Instagram, she blends humor, advocacy, and authenticity to create a compelling narrative. Beyond entertaining, she’s dedicated to breaking down cannabis stereotypes and enlightening both new and seasoned users on its recreational and medicinal advantages.

Launching her brand, Koality, Anjela is steering the cannabis culture toward a future of acceptance, understanding, and widespread accessibility. Her guiding principles? More women in power, more inclusion, and absolute legalization.

Vic Styles – (@thevicstyles - 66.1K followers)

Photo by Jayson Paulino

Vic Styles has transformed from an aspiring fashion stylist into a dynamic cannabis influencer and advocate in Los Angeles, California. Beyond social media, she founded Good Day Flor, a female-focused weed delivery service prioritizing safety and comfort.

Her work seamlessly merges lifestyle, fashion, and cannabis advocacy, pushing for legalization and highlighting cannabis’s role in wellness and self-care. As the creative mind behind BGS and featured in Rolling Stone, Styles is pivotal in promoting inclusivity and diversity within the cannabis community. Through projects like Cloud Haus, she continues to advocate for cannabis’s mental health benefits and foster a more inclusive cannabis culture.

Steve DeAngelo – (@steve.deangelo - 61.4k followers)

Photo by Jamie Soja

Steve DeAngelo is a globally recognized cannabis leader, having spent over four decades as an activist, advocate, and entrepreneur in the cannabis movement.

As the co-founder of Harborside, one of the largest and most respected cannabis dispensaries in the world, DeAngelo has played a pivotal role in shaping the legal cannabis industry.

His efforts extend beyond business; he is also the author of “The Cannabis Manifesto,” a work that serves as a call to action to recognize cannabis as a wellness product.

DeAngelo’s vision is grounded in the belief that cannabis should be fully legalized and accessible to all, advocating for the plant’s medical, social, and economic benefits.

Jessica Cuebas – (@pothead.princess - 134K followers)

Photo by Jessica Cuebas

Jessica Cuebas, known as Pothead Princess, is a dab connoisseur with a flair for food and cannabis culture. Her Instagram is a feast for the eyes, packed with drool-worthy dishes and a vast collection of cannabis content.

Not just about the aesthetics, she champions Californian cannabis brands, sprinkles her feed with exciting giveaways, and proudly represents The Real Cali Connection. Moving beyond just social media, she shares her journey from pills to plants, advocating cannabis benefits to her followers. A true hustler in the cannabis influencer scene, Pothead Princess is all about sharing the green love.

Lizzy Jeff - (@lizzyjeff - 89.9K followers)

Photo by Love Beauty Wellness

Lizzy Jeff, LA’s “Medicine Woman,” rocks the cannabis world with her unique blend of music, spirituality, and activism. Leading the charge with “Zen & Kush,” she’s all about elevating cannabis culture through education and mindful use.

Her events are a breath of fresh air, ditching booze for a time that’s all about art, music, and good green. With “Put Color Back In Cannabis,” Lizzy puts an honest light on the need for equal representation in the industry.

Catch her on Instagram, where she’s building a community around cannabis-powered wellness, self-care, and many soulful vibes.

Seth Rogen – (@sethrogan – 10.9M followers)

Photo by Presley Ann

Seth Rogen, a Canadian actor, comedian, writer, and filmmaker, is also a passionate cannabis advocate and entrepreneur. Rogen co-founded Houseplant, a cannabis and lifestyle brand in Canada, which later expanded its footprint to the United States.

Through Houseplant, Rogen aims to make cannabis more accessible and to educate people about its benefits and responsible use. His advocacy also involves using his platform to push for legislative change and destigmatization around cannabis.

Known for his humor and authenticity, Rogen integrates his love for cannabis into his work, contributing significantly to the cultural normalization of cannabis.

Jennie – (@sheflieshigh - 64.6k followers)

Photo by Shine Papers

Jennie, known as @sheflieshigh on Instagram, seamlessly blends fashion and cannabis culture. Her Instagram is a portfolio of her modeling endeavors, while her Twitter feed lights up with cannabis promotions.

Venturing into YouTube, she offers an in-depth look at product reviews and unboxings, showcasing luxury items such as $300 cannagars.

Beyond the digital realm, Jennie’s influence extends in partnership with Merrica, where she co-founded Tokin Asians, a brand that brings stylish cannabis-themed tees and accessories to the forefront.

Hope Wiseman – (@iamhopesodope - 33.9K followers)

Photo by Hope Wiseman

By age 25, Hope Wiseman smashed records as the youngest Black woman to own a cannabis dispensary in the U.S., introducing Mary & Main to Maryland with a bang.

Hope’s journey from ambitious entrepreneur to cannabis mogul has landed her in the spotlight, making waves in the media and becoming a key influencer in the green world. Beyond her business acumen, she’s fiercely dedicated to fostering diversity and inclusion in cannabis, using her platform to advocate for change and inspire a new generation of industry leaders.

Liv Vasquez – (@livviesmalls - 14.1K followers)

Photo by Liv Vasquez

Liv Vasquez, also known as Livvie Smalls, is making a name for herself beyond the kitchens of Portland, Oregon. She’s not just a chef; she’s a cannabis educator and a Netflix winner, clinching victory on “Cooked With Cannabis.”

Her book, “Smart Infusion,” and popular pop-up events across the country showcase her dual passion for culinary arts and cannabis education. Liv aims to demystify cannabis, especially for older women who’ve been wary of it due to prohibition, by creating approachable, informative spaces.

Through her expertise in strain genetics, cultivation techniques, and holistic health, Liv is pioneering a new era of cannabis cuisine and conversation.

Tommy Chong – (@heytommychong – 2.5M followers)

Photo by Rich Polk

Tommy Chong is a comedian, actor, writer, and director best known for his role in the iconic comedy duo Cheech & Chong, which became a symbol of cannabis culture through their films and stand-up routines.

Beyond entertainment, Chong is a vocal advocate for cannabis, sharing his personal experiences with the plant’s medicinal properties, particularly during his battles with cancer.

He has launched his own line of cannabis products, “Chong’s Choice,” catering to medical and recreational users. Chong’s advocacy is marked by his efforts to reform cannabis laws and his work to educate the public on the benefits of cannabis for health and well-being.

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