Herb’s Digital 4/20 Scavenger Hunt Makes Cannabis History With Massive Prize Pool

Cannabis culture’s biggest digital community is changing the game this 420 with an immersive experience that’s catching fire across the industry. Herb—home to 14 million cannabis enthusiasts—has launched the world’s first-ever digital 4/20 scavenger hunt—and the prize pool is seriously stacked.

The 20-day hunt kicked off April 1st and runs straight through the high holiday, with hidden “HERBIVORE” stickers scattered across Herb.co. The concept is simple: find a sticker, click it, and enter your email to secure an entry into what might be the largest cannabis giveaway ever.

“Why the switch? For a lot of us, money’s tight. Dropping cash on cannabis, accessories, and gadgets adds up fast, especially this time of year. And what better way to celebrate this holiday than by winning some of the highest-rated products in the country?” from The World’s First Cannabis 420 Scavenger Hunt on Herb.co.

What sets this scavenger hunt apart is the massive collaboration of cannabis industry brands who have contributed to the impressive prize pool.

The hunt’s platinum sponsors—VIIA, Indacloud, Sunmed, MCRO, and Mitra9—have gone all out with contributions like $500 in products, luxury wellness kits, kratom seltzers, vape technology, and specialized gummies targeting everything from sleep to libido enhancement.

Gold-tier partners aren’t holding back either. Participants could win a YETI cooler, exclusive poolside sets complete with branded neon signs, and summer-ready THC beverages for seasonal sips.

Ironically, the silver-tier supporters might be the most exciting. Industry pioneers like PAX, Stündenglass, and G Pen are bringing limited-edition collaborations like the Grateful Dead Dash+ and the legendary Khalifa Stündenglass. Additional prizes include Bong Pong sets, gravity bongs, and enough accessories to keep you stocked all year long.

If you’re looking to get in on the action, here’s how to join:

1. Visit Herb.co daily through April 20th
2. Hunt for the hidden HERBIVORE sticker in articles
3. Click the sticker when found and submit your email
4. Come back daily to maximize chances of winning

Each sticker you find equals one entry, with a maximum of 20 possible entries (one per day) throughout the hunt period.

All winners will be announced during a special Instagram Live broadcast on Herb’s official account (@Herb) at 4:20 PM PST on April 20th.

Note: Participants must be 21+ to enter. No purchase necessary. Some restrictions apply. See official rules for details.

Herb is the largest cannabis community worldwide, with 14 million members across social media platforms. As the #1 cannabis marketing company and the first to offer CMAAS (cannabis marketing as a service), Herb partners with top North American cannabis brands to connect them with a highly engaged audience while serving as tastemakers for the community.