Rachel Abela

Rachel Abela is a Toronto-based writer, content strategist, and Senior Writer at Herb with a background rooted in music, cannabis, and culture-driven storytelling. She holds an honours diploma in Artist Management and Business from the Harris Institute for the Arts and began her career at BuzzMusic LA, where she wrote over 2,000 promotional articles championing independent artists. She also served as Creative Director at Thoughtleadr, a fast-growing content agency for founders and personal brands, specializing in ghostwriting and high-impact content strategy. Outside of writing, Rachel is a lifelong hockey fan and former elite minor hockey player, a self-taught guitarist, avid concert-goer, and proud husky mom—bringing the same curiosity and passion into her work that she brings to her life.