News | 11.17.2023

Behind The Brand: D*gg Lbs

D*gg Lbs epitomizes the fusion of Snoop Dogg's unmistakable charisma with the forward-thinking world of cannabis.

D*gg Lbs (pronounced ‘dog pounds’) emerged from the creative vision of Snoop Dogg, a name synonymous with an era-defining hip-hop journey. In February 2023, a pivotal moment marked the evolution of Dogg Lbs. Ontario, Canada’s Atlas Global Brands Inc., entered an exclusive licensing agreement with Snoop Dogg, allowing them to use the artist’s name, image, logos, trademarks, and other intellectual property.

This agreement enabled the creation, packaging, manufacturing, distribution, and marketing of a diverse range of cannabis products, setting the stage for Dogg Lbs to become a standout name in the cannabis sector. 

Available through the Ontario Cannabis Store (OCS) and various retailers, D*gg Lbs’ product range, meticulously curated and produced at the company’s Chatham, Ontario facility,

showcases the brand’s commitment to quality. Bernie Yeung, CEO of Atlas, expresses pride in launching these products, highlighting the brand’s dedication to expanding Snoop Dogg’s diverse cannabis lineup. This availability and expansion underscore the brand’s growing influence in the cannabis market. 

The D*gg Lbs Product Line

D*gg Lbs stands out in the cannabis market with its eclectic and flavorful product range, a true reflection of Snoop Dogg’s spirit. 

Here’s a look at some of the brands’ offerings: 

Flower 

Dogg Lbs’ flower selection includes the Cryptic Chronic, a West Coast-inspired strain with a gassy, intense aroma and sweet undertones, and the Lodi Dodi OG, known for its sour strawberry and petrol gas aromas. Both offer unique experiences with dense, aromatic and sticky buds. 

Vape 

The vape line features the Cryptic Blueberry 1G AIO Vape, delivering a blueberry and pomegranate jam flavor, and the Juicy OooWeee 1G AIO Vape, with a blend of pineapple, orange, banana, and lemon flavors. The Laid Bacc 510 Thread Cartridge offers a cherry spritzer taste, ensuring a high-potency and enjoyable vaping experience.

Pre-rolls and Blunts 

In the pre-rolls and blunts collection, Dogg Lbs showcases its flair. You’ve got the Juicy OooWeee Distillate Infused Pre-Roll, a tropical taste sensation, and the Lodi Dodi OG Blunt that ups the ante with its sleek ceramic tip. Then there’s the Cryptic Chronic Blunts, offering that classic, deep high a true connoisseur can appreciate. For those who enjoy a twist, the Cryptic Blueberry and Laid Bacc Distillate Infused Blunts come into play with their unique blueberry pie and cherry spritzer flavors, known for delivering an exceptionally rich and grand high. A quick spin in the microwave before consuming is Snoop Dogg’s own unique approach to lavishly enjoying blunts.

Rapidly ascending as a significant name in the industry, this brand intertwines cultural influence with various cannabis products.

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