
How legendary coaches are challenging cannabis stigmas in professional sports
When people think about cannabis in professional sports, athletes usually come to mind first. But some of the biggest names in coaching have also shaped the conversation around marijuana—whether through personal use, medical advocacy, or full-fledged cannabis entrepreneurship. Exploring the cannabis products available today shows how far the industry has evolved since these coaches first spoke out.
The list of coaches willing to discuss cannabis publicly remains relatively small compared to athletes. This makes sense: coaches face different pressures, including team ownership scrutiny, league policies, and the responsibility of managing younger players. Yet several have stepped forward anyway, using their platforms to challenge outdated stigmas.
What unites these coaches isn’t just cannabis use—it’s their willingness to speak openly in an industry that often punishes such honesty. From Hall of Fame legends to college football strat
Don Nelson has 1,335 career wins, second all-time behind Gregg Popovich, leading teams including the Golden State Warriors, Dallas Mavericks, Milwaukee Bucks, and New York Knicks across 31 seasons as an NBA head coach (1976-2010). After retiring in 2010, he publicly discussed growing marijuana on his farm in Maui.
Nelson never smoked when playing or coaching, making his post-retirement embrace of cannabis all the more notable. His cultivation approach treats the plants with almost spiritual care.
Key Quote: “You’ve got to treat it like a baby. You’ve got to water them. You’ve got to have music for them. You’ve got to bless them. It’s a whole process.“
He has described playing poker with friends including Willie Nelson, and has been reported alongside Woody Harrelson and Owen Wilson—a circle that reflects how cannabis has become normalized among certain celebrity and sports communities.
For those curious about cannabis cultivation or strain varieties like Nelson’s Nellie Kush, Herb’s strain guides offer detailed information on indica varieties and hybrids.
Steve Kerr is among the most prominent active NBA head coaches to publicly discuss trying marijuana. As head coach of the Golden State Warriors and the reigning NBA Coach of the Year at the time, his 2016 admission carried significant weight.
Kerr’s criticism of pharmaceutical alternatives resonated with many athletes dealing with chronic pain and prescription painkiller concerns.
Key Quote: “I’m always struck every time I’m home on the couch watching a sporting event, some drug commercial comes on, they show these happy people jumping in a lake, rowing a boat, then you just wait for the qualifier. Side effects include suicidal thoughts and possible death. And you’re like, this is insane. Insane.“
His player Draymond Green offered support, noting: “You look at something that comes from the Earth. Any vegetable that comes from the Earth, they encourage you to eat it. It does make a little sense as opposed to giving someone a manufactured pill.”
Kerr’s openness helped shift conversations about cannabis in professional sports from locker room whispers to mainstream policy discussions.
Phil Jackson is the most successful NBA coach of all time with 11 championship rings, leading both the Chicago Bulls and Los Angeles Lakers dynasties. In December 2016, he publicly acknowledged cannabis use during his recovery from back surgery, adding historical credibility to the coaching-cannabis conversation.
Jackson’s famous Zen approach to coaching often involved meditation sessions that became the subject of NBA lore.
Key Quote: “I was smoking marijuana during that period of time. I think it was a distraction for me as much as a pain reliever. But I never thought of it as ultimately a pain medication for that type of situation.”
Former Lakers star Shaquille O’Neal shared a memorable anecdote about Jackson’s meditation practices: “It smelled just like weed. I said, ‘Coach, Is this weed?’ He said, ‘No, it’s sage – it’s the cousin of Cannabis.’“
On the league’s cannabis culture, Jackson offered this assessment: “We have tried to stop marijuana use in the NBA. I don’t think we have been able to stop it. I think it still goes on and is still a part of the culture in the NBA. It is something that we either have to accommodate or figure out another way to deal with it.”
Brian Yauger’s story represents a different path: a former college football coach who pivoted entirely into the cannabis industry. His coaching resume includes stops at Oklahoma State, Columbia, and Division III schools like Sewanee and Wilmington.
Yauger applied his coaching skills—networking, recruiting, event management—to build a legitimate cannabis business.
Key Quote: “The concept is 100 percent based on my experience going to the AFCA convention.”
His self-awareness about his own evolution is refreshing: “I made fun of guys who smoked weed all my life.” He added: “Still to this day, I see some kid from a college program or the NFL getting hit with a four-week suspension for smoking pot, and I’m like, ‘What an idiot.’ Oh, wait a minute. I’m in that industry.”
For those interested in how cannabis culture intersects with business and events, Herb’s news section covers industry developments and entrepreneurial stories.
Chauncey Billups offers a bridge between player and coaching perspectives. His playing career spanned 1997-2014, including an NBA Championship. He later worked as an ESPN analyst before becoming Portland Trail Blazers head coach in 2021. As of late 2025, he was reported on unpaid leave with Tiago Splitter serving as acting head coach.
Billups provided rare locker room candor about how cannabis affected team dynamics and individual performance.
Key Quote: “I honestly played with players — I’m not going to name names; of course I’m not — I wanted them to smoke. They played better like that. Big-time anxiety, a lot of things can be affected — marijuana brought ’em down a bit. It helped them focus in a little bit on the game plan. I needed them to do that. I would rather them do that than, sometimes, drink.”
This perspective—from someone who witnessed cannabis use firsthand during his playing days and later moved into coaching—adds nuance to discussions about performance and wellness. For readers exploring how cannabis might affect focus or relaxation, Herb’s guides section offers educational resources on different consumption methods.
The relationship between professional sports coaching and cannabis has evolved significantly across decades. Before league drug-testing programs became widespread (notably from the early 1980s onward), players and coaches like Phil Jackson experimented with marijuana during an era when such use was discussed more loosely. The 1980s and 1990s brought increased testing and stricter penalties, pushing cannabis conversations underground.
The 2010s marked a turning point. As states began legalizing marijuana, figures like Don Nelson and Steve Kerr felt more comfortable speaking publicly. Kerr’s 2016 admission came just as the medical marijuana conversation was gaining mainstream traction.
Today, coaches exist in a complex landscape. The NBA stopped random marijuana testing and later removed cannabis from its anti-drug testing program under the new CBA. The NFL has also adjusted its testing and discipline rules over time, though cannabis remains regulated. This evolving policy environment continues to shape how coaches and athletes discuss cannabis publicly.
Finding local dispensaries has become easier as legalization expands, though coaches and team personnel must still navigate their league’s specific policies.
These five coaches represent different points on the cannabis spectrum: retirement cultivation, medical advocacy, historical acknowledgment, industry entrepreneurship, and player-management perspective. What they share is a willingness to break silence on a topic that remains complicated in professional sports.
As cannabis legalization continues expanding and public attitudes shift, more coaches may feel comfortable sharing their experiences. The conversation has already moved from “if coaches use cannabis” to “how cannabis fits into sports culture”—a significant shift driven partly by the voices on this list.
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Steve Kerr is among the most prominent active coaches to publicly discuss trying marijuana. He admitted in 2016 to using medicinal marijuana twice in 18 months for chronic back pain while serving as Golden State Warriors head coach. However, he noted it didn’t work for his specific pain. Most other coaches who’ve discussed cannabis openly did so after retirement, like Don Nelson and Phil Jackson.
League policies primarily target players, but coaches operate under team and league conduct standards. The NBA stopped random marijuana testing and later removed cannabis from its anti-drug testing program, which has allowed figures like Steve Kerr to speak more openly. Phil Jackson acknowledged that despite league efforts, cannabis remains “part of the culture” in the NBA. Coaches in football leagues face stricter environments, which may explain why fewer NFL and college coaches have spoken publicly.
Based on available accounts, yes—primarily for pain management. Steve Kerr tried marijuana for debilitating back pain from spinal surgery. Phil Jackson said he used it while recovering from back surgery as both pain relief and distraction. Don Nelson has said he uses it for pain management from old injuries. The coaching profession involves significant stress, though no coaches on this list specifically cited anxiety or stress relief as their primary motivation.
Herb’s cannabis news and guides sections cover ongoing developments in sports and cannabis policy. For strain-specific information relevant to recovery or focus, the strain guides provide detailed profiles. The dispensary directory helps readers find local options in legal markets. You can also explore Herb’s educational content on cannabis benefits and terpenes.
Basketball’s culture has historically been more open about cannabis than other major sports. Phil Jackson directly stated that marijuana remains part of NBA culture despite league attempts to stop it. The NBA’s evolving testing policies compared to other leagues, and the sport’s counter-cultural connections in cities like New York and Los Angeles, may contribute to this openness. Additionally, the smaller team sizes in basketball create closer coach-player relationships where such topics might be discussed more freely.
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