Now Reading:Behind The Brand | Behind The Brand: Gorilla RX Is Crafting Change In The Cannabis Scene
In the bustling heart of South Central Los Angeles, an innovative movement is taking root, weaving together the threads of history, social justice, and cannabis.
Gorilla RX is the first black woman-owned dispensary, founded by the dynamic mother-daughter duo Kika Keith and Kika Howze, affectionately known as “The Kikas.” This visionary dispensary is more than just a store; it is a testament to resilience, empowerment, and community.
With a commitment to social equity, education, and representation, Gorilla RX is reshaping the cannabis landscape and creating a space where change doesn’t just thrive; it is created.
Nestled in the vibrant Crenshaw district, Gorilla RX is a beacon of change that is impossible to miss. A huge black and yellow billboard signals its presence, inviting all to enter this cannabis haven.
Housed in a 1,600-square-foot space, the dispensary’s vibrant décor, with arched shelving and an orange ceiling, exudes a charm that captivates just by stepping foot inside. But it’s not just a well-decorated space; it’s a contemporary space with a deeper purpose.
Founded in 2022, Gorilla RX is more than a cannabis dispensary. It is a testament to putting the community first. Kika Keith, with her unwavering dedication to social equity, has significantly influenced the Los Angeles dispensary landscape.
As co-founder of the Social Equity Owners and Workers Assn. (SEOWA), Keith has been a driving force in promoting equitable opportunities in the cannabis industry.
Gorilla RX’s journey began with a recipe based on love and integrity, as the founders launched Gorilla Life Beverage Co. in 2008. Their chlorophyll-based beverage appeared on the shelves of Whole Foods, funding their nonprofit Sweet Strings project, which aimed to introduce orchestral music to inner-city youth. This project marked the beginning of Gorilla Rx’s commitment to community enrichment.
The brand’s evolution gained momentum when California legalized cannabis statewide in 2016, initiating a commercial cannabis market. Kika Keith seized the opportunity to foster equitable change in the cannabis industry.
Through years of advocacy and grassroots efforts, Gorilla RX has supported social equity seekers and entrepreneurs, mainly through SEOWA.
Gorilla RX’s influence extends beyond its dispensary walls with the establishment of Gorilla University, a social equity incubator adjacent to the retail space. This incubator serves as a resource center, offering training, education, and tools for those venturing into the social equity space.
The founders’ dedication to advocacy, equity, and empowerment makes Gorilla RX more than a dispensary: it is a movement. As it continues to expand its reach and break barriers, Gorilla RX stands as a testament to what can be accomplished when passion, purpose, and commitment converge.
Gorilla RX is a sanctuary for cannabis enthusiasts seeking an unparalleled experience. With a focus on inclusivity, top-notch quality, and community empowerment, Gorilla RX has become a hub that encapsulates the essence of the cannabis movement.
Gorilla RX has meticulously crafted a wide selection that caters to a variety of preferences. From the moment you walk into their cozy space, you are met with a wide variety of options that span the entire cannabis spectrum.
Whether you’re looking for traditional flower, tantalizing edibles, elegant vaporizers, versatile accessories, or precisely dosed tinctures, Gorilla RX ensures your preferences are met and exceeded.
Quality is at the heart of everything Gorilla RX does. Their commitment to sourcing the finest cannabis products is evident in their partnership with over 43 esteemed brands.
Every product on its shelves embodies excellence, ensuring that customers experience the best the industry has to offer. With meticulous attention to detail, Gorilla RX ensures that every item in its collection maintains the highest standards of quality and efficacy.