The latest musical group to venture into the cannabis space is the Southern rock band, the Allman Brothers Band.

Musicians heading into cannabis is nothing new, and for the Allman Brothers Band, it was almost expected.

According to Green Market Report, the band has launched its own brand in partnership with cannabis company “matter.”. All products from the partnership will be sold at PharmaCann-owned dispensaries in Illinois, Verilife.

The first product from the Allman Brothers Band to meet the market is its own strain called Chocolate Chunk. It’s a potent Indica-dominant hybrid with a THC content of 20%.

Some other products include pre-rolls, edibles, and vapes. Each product was designed to help users find relaxation, healing, and connection while having fun with recreational legalization in Illinois.

Chief Marketing Officer of Verilife, Erika Salgado, told Green Market Report how the Allman Brothers Band “pioneered the Southern rock sound that is synonymous with cannabis.”

Thus, it’s only right that the new brand and products “capture the essence of the band,” she concluded.

Founding member of the band, Jaimoe, explained how working with the band for years has been “the honor of [his] life.” He added that watching the band evolve with cannabis products is something they “could have never imagined.”

He says the collaboration with Verilife helps the band connect with fans, “We cannot wait to hear how people enjoy matter. and what it brings to their lives.”

The Allman Brothers Band x matter. collaboration is currently available in all eight Verilife dispensaries throughout Illinois.