Behind The Business: Insa Dispensaries Are Where Simplicity Meets Efficacy

Marketing your dispensary doesn’t have to be a long, complicated venture.

Far too many brands in our industry overcomplicate the consumer relationship and try way too hard to shove their products in the public’s face.

Let’s be honest; there are a ton of brands that blab away about why their shop or brand is better than the rest, filling their website with paragraphs on paragraphs of why they are the best choice.

We’re delighted to show you a brand that’s mastered the art of forming consumer relationships in the least complicated way possible. Meet Insa, a dispensary brand that carries cannabis for real life, for real people.

Insa has dispensary locations in Massachusetts and Florida, eager to expand into more east coast markets soon.

Behind the business, Insa comprises a melting pot of artisans growing cannabis for everyone. Such simple and elegant phrasing easily draws you in to explore more about the brand’s motives and why it decided to set up shop in the first place.

Insa makes it clear that its dispensaries are for the people. From affordable prices to welcoming, knowledgeable budtenders, Insa always has the consumer’s best interest in mind.

They claim to be humble people with high expectations, something many consumers can say about themselves. That brings us to Insa’s mission, to make the good days even better. Instead of being some la-di-da brand that claims to carry you to a world of fantasy, Insa does the opposite.

It offers cannabis for real life, for real people who want to make the good days even better. It’s that simple.

Any cannabis venture should have a passionate team behind it. After all, if you’re not passionate about what you do, how do you expect your consumers to be passionate about you and your products?

Insa’s founding friends and best buds, Pete and Pat, grew up in Springfield, MA, and parted ways after college. Pat started running his family’s German restaurant in Chicopee, and Pete moved to New York City for a job managing equity funds.

After a few tedious years in finance, Pete hitched back home to launch his Insa in 2013 alongside Pat. Although Insa’s dispensaries have become some of the most trusted shops in the country, Pete and Pat remain as passionate and hands-on as ever.

They’re keen to ensure that all Insa consumers get what they came for and leave with a smile.

Insa is a prime example of dispensary marketing done right. For one thing, the brand doesn’t overcomplicate its mission, ensuring that every consumer will not only understand it, but relate to it.

We applaud Insa for evolving into one of the country’s finest dispensary brands since launching nine years ago. If you’re looking for new ways to market your dispensary, let Insa be your example.

For more information about Insa Dispensaries, visit their website at insa.com.