Photo by Diplo

News | 06.29.2022

Diplo & Rob Dyrdek Partner With Leisuretown For New Cannabis Seltzers

Leisuretown's Diplo & Rob Dyrdek seltzers will soon be available in California.

Low-dose THC beverages are becoming very popular.

Users are invited to sip their favorite flavors and let loose while staying in control and present. That’s at least the goal with Diplo’s latest line of cannabis beverages.

Diplo has partnered with the cannabis beverage brand Leisuretown alongside cannabis supply chain company HERBL. The beverages are also in partnership with professional skateboarder Rob Dyrdek.

The drinks will launch under the Leisuretown name and will use HERBL as its main distributor throughout California. Cannabis beverages are perhaps one of the most popular products in the cannabis industry right now.

Because most of them are low dose, brands are able to partner with renowned celebrities and take their brand recognition to new heights.

The same could be said for Leisuretown, whose beverages with Diplo and Dyrdek will feature three different flavors;

  • Cherry Vanilla
  • Ginger Berry
  • Yuzu Lime

All beverages will contain 2.5mg THC and 5mg CBD. From a financial perspective, now is a better time than ever to launch cannabis beverages.

The global market for cannabis beverages was estimated at $799.8 million in 2020, projected to reach $2 billion by 2026.

These low-dose beverages are becoming a reliable social tool for individuals who

  • Want to stay away from alcohol
  • Prefer minor doses of THC
  • Want to relax and let loose without feeling too high

There’s no date on when the beverages will launch in California. But Leisuretown notes that we should expect the “crisp, bubbly and delicious nature of seltzers with the calming effects of cannabis.”

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