Industry

Snoop Dogg's Casa Verde Capital Raises $45 Mil To Invest In Cannabis Businesses
Industry

Snoop’s venture firm to invest $45 million in cannabusinesses

Will you be the lucky winner?

Mar 18, 2018 - Zack Kotzer

Key Speakers At The TechCrunch Disrupt SF 2015 Summit
Rapper Snoop Dogg listens during the TechCrunch Disrupt SF 2015 conference in San Francisco, California, U.S., on Monday, Sept. 21, 2015. TechCrunch Disrupt gathers the best and brightest entrepreneurs, investors, and hackers to discuss what’s top of mind for the tech industry’s key innovators. Photographer: David Paul Morris/Bloomberg via Getty Images

Snoop Dogg's Casa Verde Capital Raises $45 Mil To Invest In Cannabis Businesses

Key Speakers At The TechCrunch Disrupt SF 2015 Summit
Rapper Snoop Dogg listens during the TechCrunch Disrupt SF 2015 conference in San Francisco, California, U.S., on Monday, Sept. 21, 2015. TechCrunch Disrupt gathers the best and brightest entrepreneurs, investors, and hackers to discuss what’s top of mind for the tech industry’s key innovators. Photographer: David Paul Morris/Bloomberg via Getty Images

Snoop Dogg is capable of rolling more than one type of green. After its first round of capital funding, Snoop’s cannabis venture firm Casa Verde Capital managed to raise $45 million to reinvest in businesses related to the pot world. The success promises a lot of lifeblood for new ventures, though none of it will actually towards growing or selling marijuana.

Snoop, who goes by his real name Calvin Broadus on the Casa Verde Capital website, co-founded the company in 2015. It invests in ‘ancillary’ businesses rather than dispensaries, farms, or other businesses that “touch the plant,” according to the group. Many investors see this as a safer bet while cannabis remains federally illegal, particularly with the looming threat of a crackdown on state-legal cannabusinesses by the Trump administration.

GettyImages 489463464 The top 8 anti pot politicians up for re election this year
SAN FRANCISCO, CA – SEPTEMBER 21: (R-L) Ted Chung (Another head figure in Casa Verde Capital) and recording artist Snoop Dogg speak onstage during day one of TechCrunch Disrupt SF 2015 at Pier 70 on September 21, 2015 in San Francisco, California. (Photo by Steve Jennings/Getty Images for TechCrunch)

“We’re investing in the picks and shovels,”  Karan Wadhera, the managing partner who joined Casa Verde Capital in 2016, told TechCrunch. “It’s definitely starting to get competitive, with more and more folks who are trying to raise dedicated pools of capital focused on the space, whereas it’s been more pledge-fundish until recently. You’d find a deal and run around and raise funding for it. We’re also starting to see more mainstream funds checking out the industry, as well.”

Wadhera says Snoop serves as an important figurehead for the group amid all the competition. “He’s among the most important cultural figures in this industry,” said Wadhera, “which is incredibly important. His involvement lends a lot of credibility and excitement to our portfolio companies. He’s also there for input whenever we need it.”

Casa Verde Capital has already invested over $1 million in cannabis businesses. Half of their money is reserved for follow-up investments. 


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