Culture | 12.11.2023

10 Musician-Backed CBD & THC Brands

The rhythms of cannabis and music come together in these amazing brands.

From the jazz lounges of the 1930s, where the smoke of early marijuana cigarettes mingled with the notes of melodic saxophones, to the era of the Beatles and Tupac, where music and cannabis merged in an artistic and cultural embrace, the connection between the two has been a common thread in musical history.

Today, this connection has evolved from a mere lifestyle expression to an active and conscious involvement of well-known musicians in cannabis branding.

Beyond being mere advocates, these artists have taken a bold step by endorsing companies that not only promote responsible consumption but also strive to offer the highest quality products. This convergence of cannabis culture and music not only reflects a social evolution but also drives the creation of unique and authentic experiences.

Travis Barker - Barker Wellness

After years immersed in the adrenaline rush of touring, Travis Barker understands the importance of relaxing during a busy schedule.

Travis Barker founded Barker Wellness, a vegan wellness company that strives to help consumers live each day to the best of their ability. All Barker Wellness products are

– Vegan
– Natural
– Cruelty-Free

His vision is to create high-quality products that provide benefits such as pain relief and daily relaxation.

The brand offers different CBD products focused on different needs.

Wiz Khalifa - Khalifa Kush

Rapper Wiz Khalifa expanded his famous cannabis strain, Khalifa Kush, into a full-fledged brand.

Smoke what Wiz smokes is the premise of Khalifa Kush. The rapper has openly shared what he looks for in a marijuana strain, from smell to appearance to taste. Wiz loves a strain with a gasoline and diesel aroma, loaded with frosty trichomes and intense flavors.

The Khalifa Kush brand has proudly evolved into one of the most trusted and popular brands in North America. In addition to the iconic Khalifa Kush flower, the brand in collaboration with Cookies also offers other high-quality products, including flowers, pre-rolls, vapes, concentrates, and edibles.

Jay-Z - Monogram

In 2020, Jay-Z marked his entry into the cannabis industry with the launch of Monogram, a collaboration with Caliva. This cannabis line reflects the rapper’s vision to redefine the perception of cannabis through meticulous strain selection and an unwavering commitment to quality.

Monogram offers strains classified as “light,” “medium” or “strong,” with presentations including flower in 2g and 4g jars, pre-rolls, and a hand-rolled cigar called The OG Handroll.

The heart of the operation is an impressive 100,000-square-foot facility in San Jose, California. This behemoth surpasses even a nearby Walmart and is operated by The Parent Company (TPCO), a public company looking to consolidate California’s cannabis market.

The lingering dilemma in the cannabis industry, related to its racist history, is addressed by Jay-Z and De, who seek not only to overcome the system but also to redefine it. Monogram’s vision is to return cannabis to its street roots but with a luxury twist.

Carlos Santana - Mirayo

Carlos Santana, the legendary ten-time Grammy Award-winning guitarist and fervent cannabis advocate, has launched Mirayo by Santan in collaboration with Left Coast Ventures. This sunlight-grown cannabis line pays homage to the plant’s ancestral spiritual and Latin American heritage.

Inspired by Santana’s philosophy of determination, discovery, and self-realization, Mirayo seeks to provide high-quality products that harness the power of ancestral medicines and guide consumers in their quest to discover their divine light.

The name Mirayo combines the Spanish words “mi” and “Rayo,” reflecting Santana’s hope to empower everyone to “follow their own light.”

Mirayo by Santana will include five 0.5-gram pre-rolled packs and 7-gram jars of whole flower in three varieties, or categories of consciousness:

  • Radiance

  • Symmetry

  • Centered

John Legend - Plus Products Inc.

John Legend has forayed into the cannabis industry through a new brand partnership with San Mateo-based Plus Products Inc.

Plus’ new CBD line includes edible gummies called Uplift flavored grapefruit with vitamin B, Balance flavored blueberry, and Sleep flavored blackberry tea with melatonin.

Snoop Dogg - Leafs By Snoop

Have you ever heard of Leafs By Snoop? This is the marijuana brand of the famous American rapper, actor, and entrepreneur Snoop Dogg.

For Snoop, the cannabis plant is a common source of peace, love, and soul that connects us all. This is reflected in his brand, designed for consumers who share the same belief.

In his product line, you’ll find Snoop’s personal favorite strains to smoke and other delights you’re sure to love.

Leafs by Snoop or LBS offers 8 strains of marijuana flowers personally selected by the rapper. What better way to verify the quality than with the help of Snoop himself? Each strain comes in 3 sizes: 1/8 oz, ¼ oz, and 1 oz.

All Leafs by Snoop strains are selected for their aroma, flavor, effects, and bud structure.

Marley Family - Lion Order

The Lion Order brand was created by Rohan Marley along with a group of athletes, activists, and visionaries. activists and visionaries. Its mission is to celebrate the foundation of Rastafari-cannabis culture and educate the consumer about a holistic marijuana lifestyle. Lion Order fuses Rastafari heritage with a luxurious look and feel in packaging and strain quality.

Each Lion Order strain meets premium and high-quality standards in aroma, taste, aesthetics, stickiness, and efficacy, long used in Rastafari culture to differentiate between high and low-quality strains.

It is no secret that Rastafarians use cannabis to foster unity, enable deeper understanding and elevate consciousness. Lion Order is determined to take that notion even further.

Lil Wayne - Gkua

Lil Wayne, artistic giant and cannabis connoisseur, has created the ultimate cannabis brand, GKUA Ultra Premium.

Produced from the finest marijuana, GKUA Ultra Premium products are tested and approved by Lil Wayne. Whether you’re a seasoned connoisseur or new to the scene, you’re invited to the party.

Lil Wayne’s brand, Gkua, offers a variety of products, from whole flower and live resin to vapes and pre-rolls. The company focuses on authenticity, gratitude, and inspiration for artists and dreamers.

Willie Nelson - Willie's Reserve

Willie Nelson not only creates exceptional music, but he also has his own cannabis brand, Willie’s Reserve. A brand that pays homage to the tradition of sharing, caring, and enjoying cannabis.

Willie’s Reserve is Willie Nelson’s cannabis project, a reflection of his enthusiasm and commitment to legalization. The brand embodies the vision of a world centered on a good cannabis session, guided by the tradition of sharing and caring, values that Willie Nelson has embraced and promoted.

Willie’s Reserve reflects his passion for music and cannabis. For him, cannabis culture is a way of life. Nelson, a leader in the cannabis community and NORML advisory board member, is an authority on the subject, and his own cannabis brand proves it.

The entire Willie’s Reserve project was developed by his family and his interest in environmental and social issues. His mission is to be a light and guide on the road to legalization.

Die Antwoord - Zef Zol

South African rap duo Die Antwoord have dipped their toes into the cannabis scene as one of the first international duos to do so. They have entered into a partnership with Natural Cannabis Company, to launch Zef Zol. The product line includes a vaporizing pen and various cannabis-infused edibles. Zef Zol is currently available to Californians of legal age.

This collection is as eclectic as the rap-rave group that inspired it and includes: a 300mg pack of rainbow gummies, a limited edition strawberry-flavored popsicle, an eighth pack of Cocoa Puffs, and an exclusive Zef Zol vaporizing pen.

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