Industry

Drinkable Weed Beverage
Industry

Why Weed Drinks Are The Future Of Cannabis Consumption

Cannabis-infused beverages are low calorie, refreshing, and relaxing without the hangover.

Jul 4, 2018 - Zack Fenech

Cannabis product orders are prepared at MedMen, one of the two Los Angeles area pot shops that began selling marijuana for recreational use under the new California marijuana law today, on January 2, 2018 in West Hollywood, California. (Photo by David McNew/Getty Images)

Drinkable Weed Beverage

Cannabis product orders are prepared at MedMen, one of the two Los Angeles area pot shops that began selling marijuana for recreational use under the new California marijuana law today, on January 2, 2018 in West Hollywood, California. (Photo by David McNew/Getty Images)

A number of companies—both in the cannabis and alcohol industries—are now creating infused beverages. Some major players in the cannabis industry even predict they’re set to eclipse smoking as the primary mode of ingestion. 

This is for a multitude of reasons including the fact that cannabis-infused beverages are low-calorie—significantly lower than alcohol—and they fit seamlessly into social situations because of their subtlety, lack of odor, and a pre-existing culture around intoxicating drinks.

Also, many consumers see weed as an alternative to alcohol. This can be seen in Colorado, where alcohol sales dipped after the state became the first, along with Washington, to legalize recreational cannabis in the U.S.

So what’s this new infused beverage fad about? Let’s take a look.

What are weed drinks? 

Technically speaking, weed drinks are tinctures, or alcohol-based elixirs containing a dissolved drug inside of them. Tinctures have heaps of beneficial properties, like aiding skin fissures or acting as a disinfectant. They’ve been around for centuries and are particularly popular due to their elongated shelf-life. Most tinctures are consumed orally, though many are also applied externally as well.

Though weed drinks are somewhat of a recent phenomenon, cannabis tinctures have an established history. They were included in American, Australian, and British Pharmacopoeias within the last century, but have been removed from each within the previous 70 years due to concerns about their psychoactive effects.

But fortunately, cannabis tinctures are still around. They’re sometimes referred to by their colloquial names, like “green dragon,” “golden dragon” or “dragon’s breath,” for instance. 

So what happens when you combine a cannabis tincture with any beverage? The endless, exciting possibilities for weed drinks.

Drinkable Weed Likely to Triumph Traditional Smoking1 This Is How California Is Destroying $350 Million Worth Of Weed
Photo by Mirth Provisions via Facebook

What Weed Drinks Exist?

There are already quite a few weed drinks on the market, spanning from cannabis-infused milk, coffee, and tea to trendier beverages such as matcha, kombucha, and cold-brew coffee. But there’s plenty more room for innovation with the alcohol industry’s growing interest in cannabis. Constellation Brands, the liquor giant behind Corona and Modelo, announced earlier this year that they’ll be making cannabis beverages for Canada’s new recreational market, set to open in October. They’ve already invested $200 million in Canadian cannabis cultivator Canopy Growth Corp.

Lagunitas Brewing just announced that they’ll be introducing a line of weed drinks too. Hi-Fi Hops—which includes weed drinks with varying amounts of CBD and THC—will be available in California.

Alcohol companies are also partnering with and investing in cannabis ventures even if they have yet to invest in weed drinks specifically. This indicates a growing collaboration between the two industries. Southern Glazer’s, America’s largest liquor distributor, announced in May that they’ll be partnering with Aphria, one of Canada’s largest cannabis retailers, on distribution in the country.

By the way, if you’re wondering, “will a cannabis-infused lager get me drunk?” The answer is no. It will, however, contain low levels of THC or CBD, meaning it’ll mirror effects similar to drinking a beer without the grueling pangs of a hangover.

Where Can I Purchase Weed Drinks?

The accessibility of weed drinks, like everything else cannabis, depends on the laws where you live. States where cannabis is legal, like Nevada and Colorado, for example, allow weed drinks for purchase from licensed distributors. One brand purchasable in Colorado and Nevada is Dixie Elixirs. You can find their THC-infused products in dispensaries across those two states. Magic Number is another licensed distributor based in Oregon. They create THC-infused cold brews and ginger beers, with doses from 3 mg to 50 mg.

For Canadians, weed drinks are still in limbo. The Canadian Government has plans to legalize edibles, including drinkables, but a date has yet to be set.


Share This

Related Articles

Comments