Herb partnered with Burb and MagicalButter to launch a legalization party that had one simple mission: spread good vibes.
Photo by Xavier Landry via Unsplash
With the Canadian cannabis market expected to hit $9.2 billion by 2025, the stampede to cash-in has brought many entrepreneurs into the market who have never felt zig zags and ground-up flower between their fingertips, let alone put that joint between their lips and lit up.
How can you represent a culture you have never been a part of? How can you represent people who you don’t listen to?
The night included free Indica, Sativa and Hybrid joints for every attendee, CBD-infused cocktails, and giveaways of MagicalButter Machines.
The sweet smell of burning weed floated down a neighborhood block as cannabis enthusiasts, designers, creatives, and leaders of some of the most influential cannabis companies in the space stood side-by-side passing perfectly-rolled joints and watching an era of prohibition come to an end.
Against the background of neon-signs and the curated beats of a DJ flown in from Burning Man’s Black Rock City, everyone in attendance inhaled cannabis and exhaled the bullshit.
For everyone at the party, legalization was far from a novelty moment; it was a dream being realized. Cannabis culture isn’t just a hobby. It is baked into who we are.
This is what the zeitgeist of legalization felt like on the night nearly a century of prohibition fell.