Culture | 10.13.2022

Verano Cultivates Curiosity & Elevates The Cannabis Experience For All

Verano believes cannabis can and should be better.

Our cannabis community has been trudging down the road to legalization for decades.

That long and frustrating journey is a direct result of the decades of propaganda against cannabis that claimed weed smokers could converse with the devil and that smoking marijuana causes permanent insanity.

Yes, these statements are very real, and they date back to the 1930s when cannabis prohibition took place via the Marihuana Tax Act of 1937. For years, our community has been told no. No, we can’t smoke weed, we can’t grow it at home, and we can’t use it for therapeutic reasons.

We’ve been completely shut down from exploring the plant in the past. So, it’s only fitting to compensate for all we lost during cannabis prohibition.

Companies that emphasize the importance of cannabis knowledge, education, and exploration are refueling consumers with their passion for the plant once again. Brands like Verano lead the way in cultivating curiosity and simply saying yes. Yes, there’s a strain for your situation, and you can find exactly what you’re looking for.

About Verano

Verano not only sells a whack of premium products under its namesake brand but through its variety of popular in-house brands, including:

  • MÜV (retail dispensary)
  • Zen Leaf (retail dispensary)
  • Avexia
  • Encore
  • Savvy

Through these brands and its own namesake brandVerano‘s premium products are proving that cannabis can be better. The team is dedicated to offering strains that are carefully curated and serve a purpose to the user.

Verano offers top-of-the-line products across verticals like flower, pre-rolls, vapes, and extracts, which are all derived from its premium in-house-grown flower. Impressively, Verano has 13 state-of-the-art cultivation and production facilities with over 150 strains.

Each facility is sustainably designed to functionally operate within the region’s climate it’s located in. Verano takes great pride in ensuring that all plants grown in its facilities are:

  • Organic
  • Local
  • Effective

As mentioned, Verano houses a handful of leading brands. Each brand is passionate about guiding consumers to experience their preferred comfort level, flavors, and desired effects.

Some popular brands include two valuable dispensaries that consumers have grown to cherish.

Familiar Verano Retail Brands


Not only does MÜV make some of the finest medicine, but it’s also a popular medical marijuana dispensary. It actually just opened its 44th Florida dispensary in Marco Island.

In terms of its products, MÜV partnered with leading cannabinoid scientists and researchers to create its medicinal cannabis line. Some of these products include:

  • The time-released THC/CBD with the award-winning EnCaps technology
  • A comfortable, familiar, and discreet way to dose through cannabis inhalers

MÜV’s expertise and dedication to quality have put its products on the map as a leading contender in our industry. These products include:

  • Cannabis flower
  • Vapes
  • Extracts
  • Topicals
  • Concentrates
  • Distillates
  • Inhalers
  • Patches
  • Tinctures

Zen Leaf

Zen Leaf is a popular medical and recreational cannabis dispensary that operates in 13 states.

Here, you can find an intimate dispensary experience with helpful budtenders that you can look to as a support team, helping you achieve your desired experience.

The dispensary first launched in Las Vegas in 2016. Since then, it’s remained true to its mission to make each Zen Leaf dispensary a place of comfort and care. That starts with the modern interior’s soft textures and a glowing ambiance and ends with a premium product for your personal situation.

The dispensary acknowledges that everyone is different in their own unique way, meaning we’re all looking for a different experience.

Lucky for us, the team at Zen Leaf is happy to help everyone access premium products while demonstrating compassion for each consumer and a profound understanding of which products will have the greatest impact.

For more information about Verano and its many brands, visit its website at

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