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Industry | 04.26.2022

Coachella Valley Could Be The Next Cannabis Hub

Here's how Green Horizons is turning the Coachella Valley into a cannabis-oriented epicenter.

“Being built to last is more important than being first, and we’re just getting started,” says co-founder and CEO of Green Horizons, Carlos “Los” Arias. 

Arias and his team at Green Horizons are currently executing plans to make the Coachella Valley a cannabis cultivation and branding hub, similar to what tech is to the Silicon Valley, reports Benzinga

Green Horizons is currently constructing its state-of-the-art grow facility and “Canna-Campus,” which was announced last year and will house sustainable cannabis cultivation and consumer packaged goods (CPG) brand development. 

The first step is building its 107,787 square-foot campus with on-site greenhouses for cultivation and then another 125,000 square-foot company headquarters and brand incubator, notes Benzinga. 

“The Coachella Valley is the perfect place to build a world-class cultivation and CPG brand campus at this scale,” said Arias. “Coachella has long been a stalwart agricultural community, and I am honored to now help make Coachella a global cannabis destination.”

Star Branding Investment Group, LLC, is also on board and providing its experience and knowledge with brand development to Arias, co-founder Michael Meade, and the Green Horizons team. 

Photo courtesy of Green horizons

A recent press release from Green Horizons notes that the company “recognizes the privilege to work within the legal cannabis space and is committed to positive social change at the local level.”

To make a positive social change, Benzinga reports that Green Horizons has partnered with the City of Coachella to launch two distinct initiatives under the new program, the “Build the Valley Initiative.” 

This would first build infrastructure for the company and community to launch operations and, more importantly, emphasize advocacy efforts to expunge those in prison for cannabis crimes while creating jobs under Green Horizon’s Coachella Valley program. 

Sustainability is also a core goal for Green Horizons. Benzinga concludes that the company is currently a member of an industry taskforce alongside financiers, attorneys, and operators that strive to majorly reduce, if not eliminate, plastics around the cannabis industry

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