We know solid marketing when we see it, and with a product name like Titty Sprinkles, Arkansas-based Good Day Farm is sure to attract some attention, positive or not. A new report from Forbes notes that the Little Rock medicinal cannabis company is set to launch its Titty Sprinkles CBD product in April. 

You might be familiar with the name and no judgment if you are, as it was once (and still is to some degree) referred to as the action of snorting a substance off of a woman’s breasts. While it might seem a tad controversial to some, the chief marketing and board officer at Good Day Farm, Laurie Gregory, clarifies that the new product name holds a particular significance. 

The mother of the Titty Sprinkles medicinal flower blend developer is currently in the midst of her ongoing fight against breast cancer, and Gregory said her company wanted to “raise awareness and support the fight in a fun and culturally relevant way,” reports Forbes.

Gregory continued that “Titty Sprinkles is a ‘loud and proud’ novel cannabis strain with properties that can aid with insomnia and pain,” ideal for those undergoing chemotherapy and seeking further remedies to reduce its effects. 

The upcoming flower blend is perhaps Good Day Farm’s way of not only shedding light on additional treatments for cancer patients but amplifying the importance of women empowerment. With Women’s History Month well underway and International Women’s Day just passing, Titty Sprinkles was the perfect addition. 

With this in mind, Gregory told Forbes that 44% of Good Day Farm’s employees are women. And while that’s great news, there’s still a major lacking of female executives and CEOs within the cannabis industry.  

Let’s take a look at the broader picture. According to data from Grant Thornton, in 2021, 26% of all CEOs and managing directors in the United States were women. In 2019, that number was only 15%. 2021 saw its all-time high of female CEOs in the United States—only 23, including six women of color, per Fortune. 

Back into the cannabis industry, those numbers are even smaller. According to reports from the National Cannabis Industry Association and The Arcview Group, only 8% of CEOs are women. This number falls in line with reports from MJBizDaily, explaining how the rate for female executives in 2021 dropped to 22% from 36.8% in 2019.