Columbia Care Launches New Heritage California Brand, Classix

Columbia Care Inc. is one of the leading and experienced cultivators, manufactures, and providers of cannabis products in the United States.

Yesterday, Columbia Care celebrated its launch of the heritage California product brand entitled Classix. The brand was launched in five other markets outside of California, including Arizona, Delaware, Illinois, Massachusetts, and New Jersey.

“Classix is a timeless lifestyle brand that has built an amazing following in California. As the newest member of our national brand portfolio, we are so excited to bring another trusted, high-quality product to consumers across the country,” said Jesse Channon, Chief Growth Officer of Columbia Care.

The heritage California product was created to be “fun, light-hearted and pay homage to the musical moments that build a community around cannabis, and is brought to life with unique and eye-catching packaging,” says Chanon. He continued by saying that Classix is “a fantastic addition to our house of brands,” especially as Columbia Care continues to make vertically integrated industry moves.

“We have established the necessary supply chain infrastructure to enable the biggest single-day flower brand launch across multiple markets by any multi-state operator to date. We are incredibly proud of our team for orchestrating this monumental achievement in the industry,” Channon concluded. View the entire multi-media press release here.

With help from Columbia Care Inc., Classix products are now available in the states listed above with 3.5g of whole flower and a five-pack of pre-rolls. The company plans to expand into other markets in 2022 and launch a wider variety of products as well.