In 2011, the Stanley brothers developed proprietary hemp genetics to study the benefits of the plant. A year later, Charlotte Figi’s parents contacted them looking for an alternative treatment for their sick daughter. The treatment was effective and their story hit mainstream media, Charlotte’s Web gained global recognition. As they licensed their products and patented their strain, Charlotte’s Web became an industry-leading company offering an array of full-spectrum cannabinoid health and wellness products. All of them, with the proprietary genetics that helped Charlotte and make what is now the world’s most trusted hemp extract.