6 Ways to Think Like A CBD Expert

Finding trustworthy CBD products can be a challenge. Read this article to learn how to distinguish real CBD products from the fakes. Created with Magical CBD.

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With more CBD products flooding the market than ever, ironically, finding trustworthy CBD may also be more challenging than ever. Riding CBD’s wave of popularity, a number of companies have cropped up seemingly overnight to offer fake CBD products, primarily through online sales. As one study from Penn Medicine found in 2017, nearly 70 percent of all CBD products sold online are incorrectly labeled. With so many fake CBD products circulating the market, how do you know who to trust?

Luckily, there’s a number of strategies you can use to easily locate real, reliable CBD products. Here’s how to distinguish quality CBD products from the fakes.

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How Do You Know if a CBD Product is Legitimate?

If you know what to look for, it’s easy to tell a real CBD product from a fake, or ineffective one. There’s a number of key phrases to watch out for on the packaging, as well as a few red flags. Determining the legitimacy of a product begins with reading the label to find out what type of CBD the product contains, how it was made, and how it was tested.

1. Check the CBD product's label for the following things

There’s a number of important factors to consider when buying a CBD product. How was the product made? What type of CBD is it? What CBD concentration? Trustworthy CBD products will typically answer these questions right on their packaging, or on the company’s website. 

Some CBD producers, like Magical, don’t just offer quality CBD, but also offer their products in vegan, non-GMO, fat-free, and gluten-free options. This type of meticulous care in crafting a product that is not only accessible to all dietary-types but ensures that there aren’t any ingredients that may be counterproductive to wellness goals is one big sign of a trustworthy CBD retailer. 


CBD candies

Other key phrases to look out for on the label are: broad-spectrum, isolate, or full spectrum. 

Full-spectrum CBD refers to a product—normally more amber in color—that contains not just CBD, but a mix of other cannabinoids, terpenes, THC, and CBD. CBD isolate on the other hand is exactly what it sounds like: rather than an oil containing a mix of cannabinoids and terpenes, isolates are typically around 99 pure CBD. CBD isolates do not typically contain any THC. Broad-spectrum CBD is a middle-ground between the two, with a high percentage of CBD, zero THC, but a small amount of other potentially beneficial cannabinoids and terpenes. 

Each of these three types of CBD products offers their own benefits, and the best option for you will depend on what you’re looking to get out of your CBD product. If you want higher quantities of CBD, and don’t want to be ingesting THC, an isolate may be better for you. Isolates also have the best flavor, and may, therefore, be the best option to cook with. If you frequently consume THC products anyways, you might prefer a full-spectrum product. And of course, those who want to consume their CBD alongside other potentially beneficial cannabinoids and terpenes, without the THC, should probably stick to a broad spectrum product. 

While there’s some debate over which type of CBD offers the greatest therapeutic effects, some products, like the Magical Mixed Berry CBD Tincture, even combine two types of CBD—isolate and broad spectrum—so you don’t need to guess or choose, you get the best of both worlds. 


The important thing is that your CBD product fits into one of these three categories and that it’s made clear on the label.

2. Make sure CBD is laboratory tested

Always buy your CBD from a company that tests their products in a laboratory to ensure safety, purity, and proper CBD, cannabinoid, and terpene contents. This is practically non-negotiable if you’re looking for safe, reliable, and effective CBD products. 

Not all product testing is made equal, either. It’s important to ensure that a company doesn’t just lab test their products themselves—they third-party lab test. This means that the company’s products have been sent off to an impartial, third-party laboratory to be tested, so you know the results aren’t biased in any way. 

Magical is a great example of a company that not only third-party lab tests their products, but also makes the results transparent to customers. Each product’s certificate of analysis is readily available, right on the package with a scannable QR code, so customers can read through the detailed lab report. 

If a product looks legitimate, it’s time to move on to the next important question: is the company supplying the product legitimate? 

How Do You Know if a CBD Company is Legitimate?

CBD oil

Different glass bottles with CBD OIL, THC tincture and cannabis leaves on yellow background. Flat lay, minimalism. Cosmetics CBD oil.

Having a professional-looking website is a good sign, but it doesn’t necessarily mean a company’s CBD products are legitimate. There’s a number of other important factors to consider when making a judgment about a company’s credibility. What’s their history, where are their products sold, how long have they been in business—these are all important questions to ask. Start by looking for a few key things on the company’s website, and move outwards to learn more about the brand.

3. Check to see how easy it is to contact the CBD company

A good initial litmus test would be: how easy is it to contact this company? Do they list a contact number, and/or email on their website? If a company is impossible to get ahold of, it may mean they don’t want to be found. That’s a red flag. In comparison, a company that is easy to contact helps demonstrate that they have nothing to hide.

A great example of this would be the Magical website, on which the contact information can be found on the very front page, and is easily located at the bottom. Here you’ll find three points of contact: an email address, a phone number, and a fax number. This information is listed several more times on the “contact us” page, which also has a contact form that you can use to email the company directly on their website.

4. Check the company’s reputation

Cannabis consumers take their products seriously and are not an easy crowd to fool. Luckily, the cannabis community is also very vocal. If a company is supplying illegitimate products, chances are they’ll get called out for it online. That’s why it’s always good to take a look at the comments sections to see what other cannabis consumers are saying. 

Having a large online following is also a sign that a product is working for people. Companies like Magical, which has 560 thousand Facebook followers, 142 thousand followers on their original @magicalbutter instagram page, and millions of collective YouTube views, demonstrate a level of customer loyalty and support that fake CBD selling companies will have a hard time competing with. Magical’s original brand MagicalButter has been around for so long, and has been so consistently popular, that they’re even dropping the “Butter” on MagicalButter to expand into other products, like CBD. 

This leads into the next point: is the company old or new, and if they’re old, are they still expanding?

5. Check the company’s history

While newer companies can definitely be a legitimate source of quality CBD, an easy way to determine whether a supplier is a trustworthy source of CBD is to take a look at how long that company has been around for. This is especially pertinent in the cannabis industry, where new and inexperienced companies are prone to cropping up, seeking to capitalize on the current spike in cannabis’ popularity and newfound legality. 

On the other hand, if a company has been around for a long time, that typically means they provide a product that consumers are enjoying, and have been successful in maintaining consumer trust over the years. A longer history also shows a company’s dedication to the cannabis community. A company that has stuck it out through years of legal complications and red tape demonstrates a genuine passion for the products they sell. This is a sign that they take what they do seriously, and take pride in their work.

Magical is a great example of a company that has been around for a long time and is constantly finding new ways to better serve their customers. Magical’s video tutorials, for example, have helped hundreds of thousands of viewers learn how to make products at home such as MagicalButter Gummies

Magical Gummies

The company is also currently in the middle of expanding their brand, having constructed a new, cleaner, and more user-friendly website, and an Instagram page to directly serve customers interested in their new CBD products. The fact that the company has been operating for over seven years, that they take steps to directly help their customers, and are continuing to expand, is an indication that they are a trustworthy CBD retailer.

And if all that wasn’t enough, Magical CBD also just won #1 place in the High Times Cannabis Cup for Best Hemp Ingestible (non-food) for their Creme De Menthe Tincture 3000mg. If a cannabis icon like High Times is vouching for a brand, you know that it’s not only legitimate, but extraordinary. 

6. Check to see where you can buy the CBD company's products

Take note of where you’re asked to purchase a company’s products.  Can you only find this company’s products online, or are they also stocked in reputable retail stores? If you can only purchase the product through the company’s website, or if the product is sold illegally, those are red flags that your CBD product may not be legitimate. In contrast, Magical CBD products can be found in over 2000 retailers nationwide. 

Where We Recommend Buying Your CBD Products

If you’re looking for effective, trustworthy products that taste good and actually provide the effects one expects when buying CBD, we suggest sticking with Magical CBD. There’s a number of reasons why we consider Magical to be one of the most reliable CBD retailers on the market. 


Magical, best known for their original Magical Butter products, is a retailer that has been serving the cannabis industry for more than seven years. Founded by genuine cannabis connoisseurs and chefs, the company has jumped through many hoops over the years to be able to offer other cannabis lovers resources to cook better-infused foods and improve their overall cannabis experience. Magical doesn’t just have long-term cannabis-industry experience but is also currently expanding and evolving to better serve the cannabis community. The company’s latest project is supplying high-quality CBD products, which come at a shockingly-low price point for the high quantity of CBD that’s included in each product. 

Magical CBD products are all third-party lab tested, and consumers can easily access the lab results by scanning a QR code on their product labels. Many of their products combine CBD isolate and broad-spectrum CBD for a more reliable wellness benefit. Finally, these products are not just pesticide-free, but also often made to be easily consumed by those with all sorts of dietary restrictions and needs. Many of Magical’s products, like their vegan fruit chews, offer a delicious, non-GMO, all-natural cannabis edible option for conscious consumers. 

Magical satisfies the entire mental-checklist that consumers should run through before purchasing a CBD product. Not only can Magical CBD products be purchased in person at major retailers, but you can also order their products directly from the company website to your doorstep. 

March 18, 2020 — Last Updated October 13, 2020
Written by Rob Hoffman
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March 18, 2020 — Last Updated October 13, 2020
Written by Rob Hoffman
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