Herb is here to do one thing:

Simplify Cannabis from Discovery to Purchase.

Back in 2014, when Herb was just founder Matt Gray working out of a garage in San Francisco, it was hard to find a cannabis recipe for anything other than a weed brownie.

So we created a place for people all over the world to share the cannabis-infused recipes that had changed their lives. However, we quickly realized that people were looking for more than just recipes. They were looking for a place to discover and buy the best cannabis products for them, near them. So we created Herb and began attracting a global community of cannabis consumers. We believe that cannabis has the power to change millions of lives. We believe, that for too long, the stories of the culture, and the potential of this amazing plant have lived underground.

Today, Herb is an immersive technology platform that simplifies cannabis from discovery to purchase.

Our vibrant and growing community of 14 million herbivores are a living example that the stigma is disappearing faster than the smoke from the tips of our joints. Each month we reach 265 million video viewers and inspire 85 million engagements.

For us, cannabis isn’t just a hobby, it’s baked into who we are. Ask anyone of us and we’ll tell you; cannabis is more than just a plant. Consuming cannabis is an opportunity to laugh, learn, heal, and connect.

The opportunity to shape how the world embraces cannabis is here.

Our team of engineers, designers, and entrepreneurs are proving every day that cannabis consumers are achievers. Over the next decade, the way people perceive, access and enjoy cannabis will fundamentally change. We envision a future where anyone in the world can get cannabis in under 15 minutes. Herb is where that future becomes a reality.

Matt Gray in a grow
The good stuff 🌲

Management Team

Matt Gray

Matt Gray

Founder & CEO

Matt Gray is the Founder & CEO of Herb. Matt's mission is shape the way the world embraces cannabis. Prior to Herb, Matt was the co-founder and CEO of Bitmaker - the first technology bootcamp in Canada. Bitmaker trained over 3,000 software engineers over 3 years and got them jobs at companies such as Shopify, Hootsuite, and IBM. Bitmaker was acquired by General Assembly.
Nick Gray

Nick Gray

VP Product

Nick Gray is the VP of Product at Herb where he aims to break the stigma around cannabis and provide elegant solutions for consumers and brands. Prior to Herb, Nick was the Head of Product at Roadmunk, the largest provider in the world for product strategy software with customers like Nike, Visa, and Amazon. He has also lead engineering teams with most notably, Rogers Communications, where he managed a team of 500+ engineers across Canada.
Vedran Sisic

Vedran Sisic

VP Technology

Vedran Sisic is the VP Technology at Herb. After graduating with a Bachelor of Science (B.Sc.) from Ryerson University, Vedran went on to spearhead projects as the technical lead for some of the largest telecommunications and financial companies in Canada. Vedran’s passion is to revolutionize the cannabis industry using the latest technologies.
Cory Gibbons

Cory Gibbons

Product Design Lead

Cory Gibbons is the Product Design Lead at Herb. Cory is an experienced designer and developer that specializes in eCommerce and software as a service. He has designed and built delightful user experiences that have been used by millions of people, he's now focused on simplifying cannabis and helping consumers in their journey from discovery to purchase.

Major Investors & Advisory Board

Tobi Lutke

CEO, Shopify

Tobi Lutke

Harley Finkelstein

COO, Shopify

Harley Finkelstein

Dave Morin

Creator, Facebook Platform

Dave Morin

Soraya Darabi

Founder, Foodspotting

Soraya Darabi

Ken Lerer

Partner, Lerer Hippeau

Ken Lerer
Ken Lerer
Ken Lerer

Eric Hippeau

Partner, Lerer Hippeau

Eric Hippeau
Eric Hippeau

Joe Montana

HOF Quarterback

Joe Montana
Joe Montana

Kevin Colleran

First 10 employees, Facebook

Kevin Colleran

Justin Wong

VP Twitch

Justin Wong
Justin Wong
Justin Wong
Cannabis For You, Near You

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Made in Los Angeles and Toronto