Back in 2014, when Herb was just founder Matt Gray working out of a garage in San Francisco, it was hard to find a cannabis recipe for anything other than a weed brownie.

So we created a place for people all over the world to share the cannabis-infused recipes that had changed their lives. However, we quickly realized that people were looking for more than just recipes. They were looking for a place to discover and buy the best cannabis products for them, near them. So we created Herb and began attracting a global community of cannabis consumers. We believe that cannabis has the power to change millions of lives. We believe, that for too long, the stories of the culture, and the potential of this amazing plant have lived underground.

Today, Herb is an immersive technology platform that simplifies cannabis from discovery to purchase.

Our vibrant and growing community of 14 million herbivores are a living example that the stigma is disappearing faster than the smoke from the tips of our joints. Each month we reach 265 million video viewers and inspire 85 million engagements.

For us, cannabis isn’t just a hobby, it’s baked into who we are. Ask anyone of us and we’ll tell you; cannabis is more than just a plant. Consuming cannabis is an opportunity to laugh, learn, heal, and connect.

The opportunity to shape how the world embraces cannabis is here.

Our team of engineers, designers, and entrepreneurs are proving every day that cannabis consumers are achievers. Over the next decade, the way people perceive, access and enjoy cannabis will fundamentally change. We envision a future where anyone in the world can get cannabis in under 15 minutes. Herb is where that future becomes a reality.